A lot of marketing terms were thrown out when the Coyotes and iHeartMedia jointly announced their partnership Tuesday.
But there’s one simple reason why the Coyotes ended their long-term relationship with Arizona Sports 98.7 FM to move to Fox Sports 910, a story first reported by The Athletic on Monday.
Exposure.
The Coyotes were tired of being the red-headed stepchild at Arizona Sports. Their games often were moved to 620 AM if they were in conflict with Suns or Diamondbacks broadcasts. Also, according to a source, the Coyotes only got an average of 21 minutes of conversation time per week on Arizona Sports. At Fox Sports 910, they’ll be the center of attention.
“That’s a major feature of this deal, the excitement and commitment of iHeart to really be more focused on the Coyotes,” said team president and CEO Ahron Cohen. “Now our fans have a place where they can turn to hear more Coyotes talk. That’s something very important for us.
“Another feature is the consistency fans will have when they want to listen on the radio. In our previous relationship, it was tough on any given night. You didn’t really know what station we were going to be on based on subordination to other teams. Now fans know they can listen to it on this channel.”
IHeart’s commitment to the Coyotes will be developed across several platforms, most notably a 24/7 Coyotes channel on the iHeartRadio app. In addition, Cohen said iHeartMedia’s eight FM stations in the Valley will feature Coyotes content, including player interviews and constant cross-promotion with Fox Sports 910. Arizona’s games will be broadcast on Fox Sports 910, the iHeartRadio app and an open FM HD channel.
“It’s an opportunity to reach a broader segment of the population through iHeart’s different music channels,” Cohen said. “For us, that’s one of our core pillars, reaching new fans.”
Cohen called the opportunity to have a dedicated Coyotes channel on iHeart’s app a “complete game changer.”
“Our casual and avid fans will be able to get nonstop Coyotes content to consume,” he said.