Definitely has to be one of the worst commercials ever, but it certainly wins worst ever hockey commercial, of all time, worldwide. I don't think I have ever seen anything so fake/forced. I feel bad for all involved, except Armstrong, because he should have known better. They really are a bad set of commercials.
Hopefully the colby commercial will be replaced by that annoying skip the dishes commercial with katy perry again - they played them ad nauseum during last years playoffs, but at least it was an annoying catchy jingle and KP is easy on the eyes.