To be fair on the Bulls, and they've brought a lot of this upon themselves, but if Rose doesn't go down, we're not having this conversation.
Of course, there's some room for blame on the Bulls (or at least the coaching at the time) for that happening, but they were going places with Rose.
It's hard to turn it around in the NBA without that elite level talent leading the charge. They got one of those, and then he broke. They only come round so often and you need to be lucky to be in the position to get one.
That only covers a small period of time in the post Jordan era of course, but they were definitely about to get back on track.