Personally my negative attitude towards the all star game needs to be put into context. If visibility and growth are your priorities, then why do you prevent (or threaten to prevent) players to go to an activity they actually want to go to like the Olympics. Where values of respect and differences in style of play, skills and determination are showcased in ''Real'' context and is being broadcasted around the globe.
When fans take humor into the process and select john scott, a good guy with a brain who's going to tell you that going there was such and honor for him and that he was one of the few that actually cared to go there. The NHL did everything to end his career.
They can do a skill contest and get it over with on a Saturday afternoon, with players arriving earlier in the day for their media scrum. No need to deny the young fans their treat, but the monster they try to create around a game that means nothing (make the winner winning home ice advantage for the SCF ? I'm sure players would go and care) is pretty embarrassing. do kids really watch the all star game ? I love hockey, but no one could have ever made me sit through that ****.