Bruins reverse retro jersey leaked

[hidek91]

I have no strong opinion on this.

Exactly my feelings. I'd even go a little further and say that I have no opinion at all.

 

[jetsforever]

Pretty standard Boston jersey

 

[yukoner88]

some of you are never happy with anything.

these are awesome, the next retro thing I wish the NHL would go back to is yellow/marigold uniforms to be treated as a light coloured uniformed. Using these as a replacement for the white roads someday would be fun to see.

 

[aufheben]

Hot damn that’s sexy af

 

[3074326]

I have no issues with this at all. I think it looks kind of nice. Don't really get how people think it's all that bad tbh.

 

[KCC]

bland and boring. Go all out.

 

[MetalheadPenguinsFan]

Not bad.

They’re clearly the best of this “reverse reto” nonsense so far, but...that still doesn’t say much.

 

[JT Kreider]

The Happy Gilmore jersey is an all time classic I wish that was brought back

 

[Stephen]

The Bruins didn't have any 80s-90s era photos lying around for inspiration? That Golden B is so much nicer than the logo they currently have.

 

[Chrisinroch]

It’s fine

 

[mouser]

Blaise. The Bruins really missed the opportunity many years ago when 3rd jerseys started becoming popular to introduce an alt jersey with large patches of real fur.

 

[Albatros]

The Bruins didn't have any 80s-90s era photos lying around for inspiration? That Golden B is so much nicer than the logo they currently have.

Didn't they have a "Golden B" alternate last season?

 

[KirkAlbuquerque]

not bad

 

[Dread Clawz]

Those are sweet

 

[Meatball]

I like it. Can't wait to see the full set on ice.

 

[Pens x]

I think they are fine.

 

[Prsut18]

I´m ok with those

 

[BigBadBruins7708]

The Bruins didn't have any 80s-90s era photos lying around for inspiration? That Golden B is so much nicer than the logo they currently have.

I mean what they came up with is the 80s 90s jersey and they did use the logo.

The black jersey had the yellow B, black stripes

The white jersey had the black B, yellow stripes.

And yes that picture is the GOAT jersey and logo in the NHL

 

[robertmac43]

Not a big fan of these ones.

 

[Stephen]

Blaise. The Bruins really missed the opportunity many years ago when 3rd jerseys started becoming popular to introduce an alt jersey with large patches of real fur.

You joke but the Sabres put some fur on their charging Buffalo...

 

[tarheelhockey]

Part of the dynamic here is that, depending on how you count it, the Bruins have had around 6-10 different jersey concepts in their history... and they have already released "retro" takes on nearly all of them:

At some point there are declining returns on continuing to roll out minor tweaks on things you've already done. Other than just tweaking black/white/gold elements on the same templates, they're down to only a few fresh options:

- WWII era "script"
- 1970s/80s "meth bear"
- 90s/00s "long shoulders" and "Pooh bear" (which would mean making an alternate of an alternate)


So for a relatively small promotion like this one, from a marketing/design perspective it's actually pretty clever to take the 70s/80s look and switch it up with the 1950s gold. That gives them a vintage vibe without burning one of their major remaining options for the future. They'll get A LOT more traction if they hold onto the standard black/white version of the 80s jersey and then roll it out for a Winter Classic, or as the basis for a total brand refresh a few years down the road.

 

[JianYang]

Glad they didn't go full Pooh Bear.

I want to say this jersey was.... mid 90's? I'm having a hard time visualizing that jersey in my head.

I think that pooh bear jersey ran from about 1995 to the mid 2000s. It looks like the the main colour is sort of inspired by that one.

 

[Leafs87]

It's okay. Yellow isn't a very flattering base colour for a jersey.

That yellow yes. Although their regular jersey yellow is quite nice

 

[Mobiandi]

It's a nice jersey. Doesn't wow you but also doesn't destroy your eyes. Probably the most firmly 7/10 jersey in the league