Interesting perspective from Burke. Brian Burke says Phil Kessel trade was product of ticket price fatigue - Sportsnet.ca Brian Burke said the decision to trade for Phil Kessel was made mostly as a business decision to give Toronto Maple Leafs fans a new star player to cheer for and buy tickets to go see. “The Phil Kessel acquisition was in large part because I thought we had some ticket price fatigue,” Burke said in long-ranging interview with Bob McCown on Prime Time Sports Monday. “If we’re not going to win, let’s at least have a star player with what we charge for tickets.” The Maple Leafs, with Burke as GM, acquired Kessel from the Boston Bruins for two first-round picks and a second-round pick. But due to poor performances, those ended up being high picks which the Bruins used to draft star OHL players Tyler Seguin, Dougie Hamilton and Jared Knight.