Boards Ad changes for national games

Discussion in 'Fugu's Business of Hockey Forum' started by IU Hawks fan, Feb 20, 2011.

  1. IU Hawks fan

    IU Hawks fan They call me IU

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    How do teams decide which of their advertisers have to give up their boards for national games? Whenever NBC has games there are always boards for official league sponsors, such as Enterprise, Honda, Bridgestone, Discover, and Cisco. Viewing highlights of the last Minnesota home game on Friday, companies such as Culver's, Star-Tribune, and Andersen Home Windows have given way for these NHL elite for today's game. Do teams just charge those sponsors less knowing they won't be on national games? It is randomly drawn? Discuss.
     
  2. go_leafs_go02

    go_leafs_go02 Registered User

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    It's probably in the deal when the sponsorships go out.

    Toronto for example actually replaces all of its ads for every game. They're just paper stickers, so it varys for every game. For example, they showed Burke skating yesterday morning at the ACC, and there were no ads on the boards.
     
  3. Section337

    Section337 Registered User

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    Oilers use the stick on adds as well and usually change a couple between the 1st and 2nd period. I'm guessing the answer to the OP's question is that there are a number of different levels of sponsorship, which provides different levels of viewing.
     
  4. Brodie

    Brodie Marxist-Harbaughist

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    The Wings change certain ads frequently as well... not really a big deal.
     
  5. LadyStanley

    LadyStanley RIP Fugu

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    Sharks' boards have "paper" ads on the boards. They are replaced/changed as needed.

    The Sharks do not have any "video"/LCD boards that change every minute or so. (But they do have two over-entry displays, upper bowl facia ring as well as two rings above/below the main video board that are LCDs that change through the game.)
     
  6. IU Hawks fan

    IU Hawks fan They call me IU

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    Wow, that's crazy
     
  7. Tricolore#20

    Tricolore#20 PK PK PK

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    Anyone think that in the next few years, we will see electronic advertising on rink boards, much like we see in European football matches:



    This way, advertisers can make a bolder statement during the game, while maintaining a distinct, clean look(which isn't very distracting). Rink boards have to have some protective plastic overtop of these digital displays I would imagine, but I am certain the technology is there to make sure that the display can be projected without a glare (like some of the current "fluorescent" digital boards in some rinks, provide)
     

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