the general line of thinking though is that other than player costs, most the owners costs are fixed. once those fixed costs are paid, all new revenue is purely profit for the owners. which is why the thinking goes that as the revenue gets higher, the players should be entiteled to a bigger slice. (which in fairness is recognized by the NHL in the CBA as there is an escalating share for the player as the revenues go up).
i would also like to point out that it is a slight falacy to call the players salaries "employee costs" and then correlate that with the statement that no other business pays this type of % of the revenue to the employee's. the reason is, if you look at say a manufacturing business, they will have gross margins in the 20-30% range, which means that upto 80% of their revenue (before overheads) is taken up in "production costs". considering in pro sports, the owners are manufacturing an entertainment product, their single largest cost of production is capped at 54%, they are doing quite well. so again their "white lie" that no business can sustain such high employee costs was again designed to fool the fans in order to turn them on the players and maintain the very important fan support.
i would have been more on the owners side in their imposed work stoppage, if they werent so blatantly full of beans.