In Montreal, CKGM (690) occupies the same high-cost, lowish-rated territory that other TSN Radio stations did, and it’s not hard to imagine that if Bell slashed and burned down the hall at its much higher-rated sister, news-talk CJAD (800), it might have considered launching “Funny 690” or “BNN Bloomberg 690,” moving Canadiens games to CJAD (which dropped local talk at night anyway), and ditching the sports format.
In Montreal, though, Bell had a problem it didn’t face in the other TSN markets: back in 2013, when Bell bought out Astral Media, it was allowed to own more Montreal English-language stations than would usually be allowed (four instead of three) in exchange for agreeing to specific local programming commitments that included 96 hours a week of local talk.
Last fall, before the Bell cuts, CKGM had asked the CRTC to renew its license with a reduced local commitment of 63 hours a week. Bell’s argument was that the 96-hour commitment actually deprived Montreal sports fans of live play-by-play, because a live out-of-market NHL or NFL game or a Blue Jays baseball game didn’t count against the live talk requirement, while a replay of an earlier local talk show did.
It was an odd coincidence, then, that the CRTC ruled on the CKGM application just as the Bell cuts were hitting a crescendo last week – and that the answer was a resounding “no.”
Noting that the 96-hour commitment still left CKGM with the ability to run 30 hours of non-local content in its 126-hour broadcast week (midnight to 6 AM doesn’t count), the CRTC ruled that Bell had to hold to the deal it made eight years ago.