Bad publicity - alienation of non-sponsor?

Discussion in 'Fugu's Business of Hockey Forum' started by LadyStanley, Dec 22, 2010.

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  1. LadyStanley

    LadyStanley RIP Fugu

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    http://sports.nationalpost.com/2010/12/21/kellogg-denies-involvement-in-waffle-tossing/

    WRT waffle throwing at ACC, Kelloggs Canada has come out that they are not involved (player thought it might be publicity stunt).


    Have to wonder if this might prevent them from ever wanting to be an ice hockey/Leaf sponsor.


    Mod note -- stick to the business aspects (e.g., marketing, sponsorship). Please do not discuss the fan frustration, legal quagmire throwers facing, etc.
     
  2. saskganesh

    saskganesh Registered User

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    that's funny.

    while they felt compelled to publically answer Kris Versteeg, they are really just using the waffling as an opportunity to market themselves.

    normal people don't talk like that. marketers do.

    now if Versteeg is shrewd, he'll have his agent call Kellogg's and become a paid spokesperson. or maybe rival McCain's.

    anecdotally, waffle sales in Toronto are increasing.
     
  3. htpwn

    htpwn Registered User

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    It's not really a big deal. If Kelloggs doesn't want to sponsor the Leafs, the other thousands of companies in the Toronto area will surely step up. We are not talking about a small here, we are talking about a top 15 financial centre in the world.
     
  4. AllByDesign

    AllByDesign Who's this ABD guy??

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    No such thing as bad publicity. I think rather than alienating the potential advertiser they have the potential to work with ths Maple Leafs organization on a future project.

    Now... if suddenly boxes of Corn Flakes came showering down from a similar section, I may think the fix is in...
     
  5. Confucius

    Confucius Registered User

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    Maybe MLSE should start selling, MAPLE syrup for those waffles
     
  6. Changeiscoming

    Changeiscoming Rebooting myself Sponsor

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    if I was that company i would actualy use the free PR
     
  7. Fugu

    Fugu Guest

    I really like the Oat Bran waffles they make. As long as people throw the regular ones, it's okay. It would be a travesty if they wasted the Buttermilk or Oat flavored ones.



    Oh, LS said stick to business. They can capitalize on this by having a food drive with the Leafs. That's all I got.


    :handclap:
     

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