Wang was on WFAN after the recent changes and basically said they missed out on quarterly advertising so they will likely lose about as much as they did before the lockout but hope to recover that in the next quarter. If the payroll is slashed it will be more for rebuilding to spend the money later.
It seems Wang also just leveled the landscape by announcing Milbury's resignation effective end of season, his absence will increase ticket sales.
Disappointing the Times dropped it's Islander beatwriter after thirty years but is still interested in cameo's to kick the team when it's struggling. Even the organization itself on it's website knocked the Times earlier this season for their sportsillustrated coverage of hockey. This article dealt with a lot of old peripheral items but Mr Caldwell stopped covering hockey on a regular basis a few years ago, he used to do the Islanders beat as recently as 2002-03, he did not seem up to date with some of this information.
Islanders have four basic problems that keep attendance down that also ties into Milbury and the team struggling on the ice:
1. Walk up prices are far too expensive for games, everything is geared toward those with plans or season tickets in terms of discounts.
2. Msg pays the Islanders 17m a year for televison rights and for that they make sure this team get's no television exposure beyond the game itself, they are off the air five minutes after games with no coaches press conference and no special programming.
3. Baseball media market, limited print media for all three local hockey teams.
http://www.teammarketing.com/fci.cfm
Islanders walk up ticket prices are very expensive and even though their avg prices have dropped here (they were in top five in 03-04 in this report) not that many folks are going to purchase season tickets or invest in plans that give them discounts. To This is what's held down the attendance along with Msg making no effort to promote them, even though they own the television rights.
http://www.teammarketing.com/fci.cfm