Where are you getting that Marvel wants the rights in full?
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So basically Marvel became in charge of the creative end while Sony profited getting 95% from the solo movies. Disney/Marvel now wants to bump up their percentage to 50% from 5, which is a huge ask. Sony owns Spidey so they can walk away from that offer.
2 contracts of solo, Tom has 6 total on his deal. 2 of which are already gone. I read that article, but they left out the production procedure which doesn’t necessarily grant the .05¢ on every dollar. Since Fiege produced it, his range was salaried then based on royalties and marketing.
I don’t have a ‘source’, but it’s the same situation as the hulk. Marvel wanted to take hulk and do their own movie, but Universal wouldn’t grant the rights given the negotiation. What did they do- they put tons of man hours to reboot the Thor series and gave hulk a big part in it (Ragnarok). Just read movie notes where Marvel was thinking about cutting Thor and Hulk of Ragnarok did poorly- they had to set up infinity war, though. It’s a ploy by Marvel and they won. Norton was bad as hulk and he required a bigger contract to do it and it hurt Universal.
Marvel could look for the same with Holland. He has 4 movies left as spider man (2 solo and 2 cameo- you can fact check me, I might be wrong).
Using other metrics, post-Avengers introduction, Holland’s Spider-Man is the highest ‘grossing’ superhero for movie, royalties (FX plays, on average, 3 spider man movies per any other avenger related movie). Sony is taking the bet that watts will direct another masterpiece, BUT ON A SONY STORYLINE, not Marvel. That’s a big difference. After that, Holland can restructure his contract after leaving which will hurt Sony.
I work on deals like this for competitors. Usually, the Sony party bets in themselves and they have every reason to. The Marvel party takes the long hedge that the restructuring drives them out of the market- ie: Hulk. Who else owns rights... marvel, just not movie rights. So they can use him given the contracts.
It’s a ploy. It will get resolved. I think we agree a little, but we’re taking the long route to get there.