http://www.dispatch.com/live/content/sports/stories/2011/02/20/tough-sell.html?sid=101 season-ticket holders are frustrated with the deals they see other fans receiving from scalpers, arena box offices and increasingly from online secondary markets. "Being a season-ticket holder has never been less valuable than today," said Darren Rovell, a CNBC sports business reporter. "People feel teams have mis-priced tickets." This article focuses on the Blue Jackets, but it is becoming a problem everywhere. Running a business that needs STHs , but where it can be cheaper not to be a STH.