LadyStanley
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AEG acquires full control of ticketing company AXS | SportBusiness
Ticket provider for Vegas and Los Angeles NHL teams, among other clients.
Working on the "big data" aspect of demographics of attendees.
Ticket provider for Vegas and Los Angeles NHL teams, among other clients.
AEG bought out a 68 percent equity stake in AXS previously held by Dan Gilbert, owner of the National Basketball Association’s Cleveland Cavaliers, and TPG Capital, owner of the Cirque du Soleil Entertainment Group, giving it a full 100 percent stake in the company.
And by doing so, AEG takes complete control of a company that had been providing ticketing services to more than 165 pro sports teams around the world, including the Cavaliers and fellow NBA team the Houston Rockets and Los Angeles Clippers, the National Hockey League’s Vegas Golden Knights, and Major League Soccer’s LA Galaxy. The NHL’s Los Angeles Kings, owned by AEG, also is an AXS client.
AXS has been particularly active in recent years developing identity-based ticketing products aiding teams and venues to know far better than before who is attending games.
Working on the "big data" aspect of demographics of attendees.
