Advil - new NHL partner

Discussion in 'Fugu's Business of Hockey Forum' started by LadyStanley, Sep 30, 2013.

  1. LadyStanley

    LadyStanley Registered User

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    PR_NHL 9:05am via HootSuite NHL announces Advil brand as an Official Partner of the League in North America for the 2013-14 season.




    I guess the league is looking for a cure for all the financial headaches of the past few seasons? :sarcasm:
     
  2. MartysBetterThanYou

    MartysBetterThanYou Registered User

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    *insert concussion joke here*
     
  3. No Fun Shogun

    No Fun Shogun 34-38-61-10-13-15

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    Bettman and Advil, collectively the cause of, and cure to, all Canadian woes.
     
  4. Llama19

    Llama19 Registered User

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    When I'm boarded,
    and my head feels like its being pounded like an anvil.
    I reach for the NHL's solution,
    I reach for my Advil ! :sarcasm:
     
  5. cptjeff

    cptjeff [insert joke here]

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    Is advil one of the various over the counter drugs players get hopped up on before games? IIRC, it's one of them.
     
  6. Fugu

    Fugu RIP Barb

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    I don't think so. It's an NSAID (non-steroidal anti-inflammatory drug), main indications being for pain and reduction of swelling/inflammation at higher doses and (for 1-2 weeks min use to get the anti-inflammatory effect). Some anti-inflammation drugs have a more immediate effect.

    (Also noting this is one brand name for the drug known as Ibuprofen generically.)
     
  7. Killion

    Killion Registered User

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    No. Advil plain & Advil Cold & Flu are not on the IOC's list of Banned Substances (nor anyone elses)... you might be thinking of the Urban Legend that Coke & Apirin or ASA can cause a high.
     
  8. cptjeff

    cptjeff [insert joke here]

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    No, I was thinking of the sudafed issue. Don't mind me.
     
  9. Tackla

    Tackla Registered User

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    I just laughed at the prospect of taking Advil before a game... :laugh:
     
  10. powerstuck

    powerstuck Nordiques Hopes Lies

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    Is this somehow affect Iginla/Vicks(Nyquil) relation ?

    I still see his add on the TV.
     
  11. Killion

    Killion Registered User

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    I shouldnt think so. Thats a separate endorsement deal. It might however affect creative in that Nyquil may not be able to feature Iginla in an NHL logo'd jersey which I dont believe they do anyway as their deals with the player & doesnt include the league in anyway. Existing TV commercials Ive seen featuring him dont do that (the TV spot where he's in a hotel room getting "a good nights sleep"). Also, Advil has the 2 main products, the Advil Plain which is essentially aspirin so a different category, but they also have Advil Cough & Cold which is a competitive product to Nyquil.

    I doubt very much if Iginlas' deal with Nyquil will be affected (or if its even still current).... its an interesting suggestion/thought powerstruck. Analogy would be the "Ambush Marketing" waged by Nike against Adidas on various stages, most notably the Olympics. Adidas the "Official Sponsor" using the Olympic Rings & verbiage etc; Nike carefully crafting & avoiding anything that might invite litigation, buying up time on a wide range of media platforms & definitely eating into Adidas sizzle & steak in paying tens of millions for its official sponsorship status. Nothing stopping Nyquil from doing same I shouldnt think. Buy spots on TSN, CBC, NBC etc.
     
  12. LadyStanley

    LadyStanley Registered User

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    Saw my first NHL/Advil ad tonight (during Soldier Field Stadium Game): Lundqivst facing "rhino" of pucks.
     
  13. No Fun Shogun

    No Fun Shogun 34-38-61-10-13-15

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    As far as NHL-branded commercials go, I actually quite liked that one.
     
  14. IU Hawks fan

    IU Hawks fan They call me IU

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    OT, but not worth it's own thread:

    I was interested last night in the Captain Morgan White Rum board. Looked like they were the only 1 that wasn't 1 of the traditional NHL partners. I wonder what the league charged just as a 'get in rate' just for last night? Will be interesting to see if they're more involved going forward of it was a 1 time thing.
     

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