Is this somehow affect Iginla/Vicks(Nyquil) relation ?
I still see his add on the TV.
I shouldnt think so. Thats a separate endorsement deal. It might however affect creative in that Nyquil may not be able to feature Iginla in an NHL logo'd jersey which I dont believe they do anyway as their deals with the player & doesnt include the league in anyway. Existing TV commercials Ive seen featuring him dont do that (the TV spot where he's in a hotel room getting "a good nights sleep"). Also, Advil has the 2 main products, the Advil Plain which is essentially aspirin so a different category, but they also have Advil Cough & Cold which is a competitive product to Nyquil.
I doubt very much if Iginlas' deal with Nyquil will be affected (or if its even still current).... its an interesting suggestion/thought
powerstruck. Analogy would be the "Ambush Marketing" waged by Nike against Adidas on various stages, most notably the Olympics. Adidas the "Official Sponsor" using the Olympic Rings & verbiage etc; Nike carefully crafting & avoiding anything that might invite litigation, buying up time on a wide range of media platforms & definitely eating into Adidas sizzle & steak in paying tens of millions for its official sponsorship status. Nothing stopping Nyquil from doing same I shouldnt think. Buy spots on TSN, CBC, NBC etc.
