Adidas to Acquire Reebok

Discussion in 'Fugu's Business of Hockey Forum' started by Rails, Aug 3, 2005.

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  1. Rails

    Rails Registered User

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    http://money.cnn.com/2005/08/03/news/international/adidas_reebok.reut/index.htm

    Just throwing it out there.

    Modano, Amonte, and Crosby are a few players that have endorsement deals with Reebok...I think

    Didn't Reebok acquire CCM and KOHO? Or wasn't Reebok doing the NHL's jerseys?
     
  2. Scoogs

    Scoogs Registered User

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    http://sports.espn.go.com/espn/news/story?id=2123181

    Yea there it is.

    That's crazy. Because they just started their RBK Hockey stuff. They were the official jersey supplier of the NHL for the comming season. And Crosby's endorsement recently...

    Adidas Hockey?

    Weird...
     
  3. Galchenkel

    Galchenkel Registered User

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    a year or two ago, Reebok aquired the whole Hockey Company, this Montreal based company includes Koho, CCM and i think Jofa...and now i think that they almost stoped producing Koho stuffs and replaced it by the Reebok brand. But even if Adidas bought Reebok, it doesn't mean you'll se Adidas in the hockey world. There is so many boughts of big companies and you don't even know this happened. Just like the french car manufacturer Renault who bought Nissan a couple years ago and you never saw the Renault rhombus on a Pathfinder :d
     
  4. Skroob*

    Skroob* Guest

    Adidas is very well known on the international scene (like anywhere where they play soccer), so this could help with exposure.
     
  5. Magnus Fulgur

    Magnus Fulgur Registered User

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    I hate it when any company tries to buy a company FROM ANOTHER COUNTRY. This applies both to Rbk buying the Hockey Co. and Addidas buying Rbk. It's just scummy in my book.

    BTW, Market analysts are skeptical about this because Rbk is more of a "lifestyle" company, and Addidas has a lot on its plate with events over the next year.
     
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