Wood, wood, wood.
There are a few things you need to decide that no one can prescribe for you, based on your height, strength, body type and skating stance. I, too, have long-time favorite and hated brands, but that's nowhere near as important as the following.
In the age of the synthetic stick, it's become harder and harder to find a wooden stick that feels like it was made for you. So do your best by running through the following tests.
Categories I always inspect before buying: 1. Weight (swing weight, too); 2. Hook (blade type); 3. Stiffness; 4. Length (easy to lessen with a wood stick);and 5. Lie (last but not least).
1. Weight: Self-explanatory except for swing weight. Some sticks are very blade-light, whereas others feel like you're holding a bowling ball on the end of the chain. Find what's comfortable for you. Your upper body strength needs to be fitted accordingly.
2. Hook: Many modern sticks are hooked off the heel, and that affects how far forward the puck is when you pass-shoot. The greater the hook off the heel, the farther back the puck needs to be when you're in shooting position. A heel hook gives you more leverage for the shot but, conversely, makes it more difficult to launch the backhand. If you're new at this, choose as conservative a hook as possible so you can manipulate the puck on both sides of the stick, get overall skills feeling comfortable, then develop a liking for a particular blade.
3. Stiffness: If you're a new player, choose a more flexible shaft. Take a stick off the rack and put it in position down on the floor. Put the lower hand halfway down and bend it against the floor. It won't break. Do this with several sticks to get a sense of stiffness.
4. Length: Straight-up skaters, especially tall ones, tend to favor long sticks, but as Brad Park pointed out to me last year, I'm a few inches taller than him but my hands, with arms straight down by my side, are as close to the floor as his. So a long stick isn't necessarily the right choice for the taller player, especially if he skates in a hunched-over position.
I take the stick and pretend with it a little, feeling the imaginary puck. If it's just right in length, I try to go for a little longer because I'll be on skates when I do it for real.
5. Lie (last but not least): Take two sticks and compare their lie by turning them upside-down and putting the handles against the bottom of the rack, then hold them together near the top squarely. This allows you to see the lies relative to one another. Some sticks still put "5" or "6" near the inside top of the handle. The higher the lie number, the more like a golf putter.
Low skaters, regardless of height, tend to favor low-lie sticks (Bourque, Donato). Guy Lafleur's old Sher-Wood PMP had to be around an 8. That was my favorite stick of all time. Find what feels right in your hands and against the floor.
As your skating style changes (again, assuming you're a new player), your taste will change somewhat as well.
Why I like wood and why new players should learn with it first before moving on to synthetics ...
It feels the puck easier so it catches passes easier, and shoots the slap shot as hard. The standing record in NHL was set with wood.
The only substantial advantage of the new stick is letting the wrister snap off from a weak spot leverage wise. You still get a lot of pop.
Happy hockey.