Smail said:
For example, luxury box cost grants access to all the events at the rink, so the teams allocate a part of the luxury box revenues to the other events. Usually, this is done based on the revenues that you earn from each event. (Ie: Revenues for hockey games (seats) during the year is $30M, for other events it's $15M.
This is one way to split these revenues, but Levitt didn't do it that way. He used attendance. It isn't just the luxury boxes where it is problematical. What about the advertising? Suppose a week long boat show draws 250,000 people. Or a dog show fills the rink for a week.
The luxury boxes may be empty and the boards have been taken down and the scoreboard isn't showing anything, but a person attending one of these events is allocated the same slice of advertising and luxury box money as a fan at the hockey game? Revenues is a much better way to do it in my opinion, but the more important point is that however you do it, the answer is very likely wrong. One formula can't fit 30 different businesses.
Nobody outside the company knows how the Canucks and GM Place revenues are now split. When the team-rink relationship was structured, Orca Bay allocated 100% of the corporate sponsorship and luxury box revenue to the rink. This may have changed by now, but if not, the league actually makes McCaw report more money to the URO than Canuck books show.
On the other hand, the Oilers get all of the luxury box revenue at Rexall Place because they built the boxes. When they report according to Levitt, they report less money than they actually take in. Perhaps it all comes out in the wash, but that would be a very surprising result. Everybody takes more or less than is reflected in the URO. The designated hockey revenues are a formula in a situation where a formula can't reflect reality.
If the NHLPA wanted to get a handle on real hockey revenues (or if Levitt wanted to do his job right) they have to examine the books of the team and all the affiliated businesses. They have to estimate a different percentage rink to rink because they are all different. In some of the Canadian rinks, almost all the advertising and luxury box revenue is generated by the hockey team. In Toronto, the Raptors would get a big chunk, but not nearly as big as the Leafs. In American markets the number would a lot smaller, perhaps only 20% of the advertising value if they share a facility with a successful basketball team.
If I was Goodenow, I might accept a relationship between revenues and salaries as long as the owners tabled the actual audited financial statements of each team and each affiliated entity along with the arena lease and broadcasting contracts. Then negotiate hockey revenues on a team by team basis in light of the specific business model and try to get to a realistic picture. Both sides can hire some full time people who work all year round tracking revenues in 30 different organizations.
It may not be entirely practical and it is expensive, but it is a reasonable way to do it. Set up an ongoing NHL-NHLPA committee that has complete and open access to the books of all NHL teams and the books of all affiliated businesses. The committee responsibility is to identify, on an ongoing basis, the hockey revenues.
What if Goodenow offered to do that. If he said, "Fine. We wiill link salaries to revenues on a sliding scale. The higher the revenues the larger our percentage. And we decide what hockey revenues are by negotiating them team by team. Forget this URO stuff. Let's table the real books and get to negotiating."
Tom