Well, I just pulled the trigger on the LG ÓLED55C7 at Amazon for $1700. I have their Prime CC, so I got another 5% back on top of the regular 5% back for 10% total in Amazon Cash, so basically paid the tax on it. That's about $150 more than the B7 at Costco for the Atmos sound and black bezel. I really don't like the silver bezel on the B7.
Should be here Dec 4th and I am so stoked. Been waiting out OLED $$$ coming down to what I would consider a reasonable price range and here it is. I wasn't going to pay more than 2K for a 55"again. I Paid 4k for my Panasonic Plasma about 9 years ago and it's served me well, but it does have some noticeable burn in on some white backgrounds and when a lot of the screen is white I get this light-bluish snow (not great for hockey lol), which I haven't been able to find info on and is on both the Living room and my room Panasonic Plasma's (Different Models).
Did I say how stoked I am