"3ICE" 3-on-3 Pro Ice Hockey League

JMCx4

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League announcement from one of their media partners ... TSN.ca > TSM Front Row > News
11h ago (13 January 2020)

New Action Packed 3 On 3 Professional Hockey League, 3ICE, To Begin Play In 2021
Innovative League Sets TV Deals; League to Visit Nine Cities Across North America.

TSN.ca Staff



NEW YORK (Jan. 13, 2020) – E.J. Johnston, son of former professional hockey goalie, coach and general manager, Ed Johnston, has teamed with Hockey Hall of Famer, Craig Patrick, to create 3ICE, a new and totally independent, three-on-three professional ice hockey league in North America slated to begin play in June of 2021.

3ICE is uniquely designed to give hockey fans the speed, skill and excitement they’ve grown to love since the three-on-three overtime concept was introduced in 2015. Utilizing a full-sized rink, every game will consist of two, eight-minute halves using a running clock to keep the end to end action moving at an unprecedented pace.

“3 on 3 hockey has proven to be incredibly exciting display of speed, skill and creativity and we see a creation of a league based entirely on that as a natural extension whose time has come,” said Johnston. “We believe we have the best part of hockey and when you add to that the way fans consume and share content today, we can see a day with 3ICE media platforms and leagues in North America, Europe and beyond.”

“3ICE is going to thrive on pure skill, creativity, play making and goal scoring,” said Patrick, Commissioner of 3ICE. “What that means for fans is that our events will be all hockey and no filler. Fans will get seven games in a single-elimination format and a champion will be crowned at each of our nine stops across North America. No penalties, only penalty shots. No long intermissions or stoppage in play for video reviews. Just pure excitement”

Johnston also announced that the new league has signed television deals with CBS Sports, TSN and RDS. 3ICE Games will air exclusively in the United States on CBS Sports Network, with the Championship Game airing on CBS Television Network. TSN and RDS are the official Canadian media partners. ...

In addition to Patrick, Johnston’s front office team will include Chief Operating and Marketing Officer Michael Williams, Chief Revenue Officer (East) and Chief Content Officer John Schermerhorn and Chief Revenue Officer (West) and Chief Hockey Officer Steve Baker.

The inaugural 3ICE season tour will take place during the summer of 2021. The league will consist of eight teams with each team consisting of seven players (including one goalie) and a head coach. The traveling league will not have teams based in particular cities, instead all eight teams will visit each tour city and play in a bracket-style format to determine a champion at each and every tour stop. Overall each season will see 60 games per season, culminating in a final league championship game, giving fans the ultimate hockey experience. ...

Every player on a 3ICE roster will come from a professional hockey pedigree and each team will play at least one game each weekend. ...


Read more at: https://www.tsn.ca/new-action-packed-3- ... -1.1426584
 

Cyclones Rock

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Jun 12, 2008
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Good luck. They've got some big names involved and supposedly a CBS contract but it's going to be a huge uphill battle for this concept.

3 on 3 is a fun 5 minute tiebreaker but loses its appeal when used much beyond that. See NHL All-Star farce (I mean game) for reference.
 

JMCx4

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... 3 on 3 is a fun 5 minute tiebreaker but loses its appeal when used much beyond that. See NHL All-Star farce (I mean game) for reference.
As much as I despise 3-on-3 hockey play (unless it's on a pond or in the street somewhere), there are a large number of hockey fans for whom the appeal is not lost even in extended time periods. I just worry that a significant following built by this 3ICE group - which several major media companies appear to be betting on - will mean the current "NHL All-Star farce" is here to stay. :ha:
 

alko

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Will they somehow cooperate with "classic" ice-hockey leagues? Not directly NHL, but teams from lower leagues or even juniors.
This could be a good opportunity for players to train their skills in the summer.
 

JMCx4

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Will they somehow cooperate with "classic" ice-hockey leagues? Not directly NHL, but teams from lower leagues or even juniors.
This could be a good opportunity for players to train their skills in the summer.
If it's not an NHL affiliation, then there'd be zero value for the 3ICE folks to partner with another hockey league. They can access a pool of players without affiliating with junior or low level minor pro organizations, and their independence will be a key factor in their marketing & possible growth.
 

JMCx4

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IMO, this exhibition league will not proceed unless/until they can get butts in seats. Maybe that goes without saying, but I just said it.
 

GareFan18

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I think this is going to be fun. We've seen with Big3 and the Premier Lacrosse League that a "traveling" league can work. Hockey has a little different challenge in that they need to play on an ice surface, but I think this could work. If you were a hockey fan in Indianapolis or Milwaukee or, like me, Kansas City, wouldn't you jump at the chance to see this? If they play at Sprint Center or the Independence Arena, I'll buy tickets.
 

battra

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Oct 24, 2017
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I'll be honest, I'd go to this if they came to St. Louis.

So, what I'm intrigued by is how this would work? Are we talking like 9 games or something?
 

JMCx4

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I'll be honest, I'd go to this if they came to St. Louis.

So, what I'm intrigued by is how this would work? Are we talking like 9 games or something?
Unless I missed some more recent details (which is a distinct possibility), the only clues given publicly regarding the individual city mini-tourney format plans were stated in the initial TSN release ...
... all eight teams will visit each tour city and play in a bracket-style format to determine a champion at each and every tour stop ...
 

battra

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Oct 24, 2017
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Unless I missed some more recent details (which is a distinct possibility), the only clues given publicly regarding the individual city mini-tourney format plans were stated in the initial TSN release ...

Thank you for that.

Two 8 minute halves with a running clock...I guess if you're doing a tourney that makes sense...each game would be 20 minutes followed by a ten minute break for the zamboni?

Still I would go if it came to town...because I love stupid things.
 

battra

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Oct 24, 2017
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Why stupid. It could be fun. Not serious league, but as a some exhibition.
It's a gimmick, that's all.

It could be a fun night out with the boys, or just dumb crap.

I'm assuming we're looking at A-AA level guys...how entertaining will that be? When it's the NHL top tier guys...it's one thing, because they're fast enough to cover the ice.

But..I'm trying to picture minor league legend, Jim Duhart, out there covering a third of the ice.....
 

210

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It's a gimmick, that's all.

It could be a fun night out with the boys, or just dumb crap.

I'm assuming we're looking at A-AA level guys...how entertaining will that be? When it's the NHL top tier guys...it's one thing, because they're fast enough to cover the ice.

But..I'm trying to picture minor league legend, Jim Duhart, out there covering a third of the ice.....

As long as everyone is reasonably at the same skill level it should be a decent product, even if they're all A-AA players.
 

battra

Registered User
Oct 24, 2017
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As long as everyone is reasonably at the same skill level it should be a decent product, even if they're all A-AA players.
Of course players being at the same level is critical.

But what makes the 3 on 3 entertaining in the NHL is the level of skill they have. There's a lot more ice for these guys and a lot of room to make mistakes and bring down the entertainment factor.

if it happens and I have the opportunity though, I'll see for myself!
 

210

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Of course players being at the same level is critical.

But what makes the 3 on 3 entertaining in the NHL is the level of skill they have. There's a lot more ice for these guys and a lot of room to make mistakes and bring down the entertainment factor.

if it happens and I have the opportunity though, I'll see for myself!

3v3 in the ECHL is just as exciting...
 
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JMCx4

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The 3ICE folks have a prelim schedule with a Lucky #13 host city "finalists" for Summer 2021 ...

5fa04177e45e8e4e057015f2_3ice_Winners_1920x1080.jpg



And the related news brief courtesy of their ESPN biz partner ... Hockey HOFers to coach in new 3-on-3 league
 
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