Discussion in 'Fugu's Business of Hockey Forum' started by LadyStanley, Nov 19, 2019.
VGK tickets average over $100.
Bill Foley paid $600M, he’s gotta make it back somehow.
Strike while iron is hot.
I always take the TMR results with a grain of salt but you have to tip your hat to Bill Foley as he read the Vegas market perfectly.
I'm quite surprised that the Calgary Flames have the 5th lowest average ticket price in the league. And Florida being the lowest average with the next lowest $12+ above them.
Those amounts are way to high. 560 dollars for a family of 4 to watch a hockey game is way to much. No wonder attendance is going down.
Not every family is paying for parking, buying 2 hats, and a bunch of concession food/drink for each game either, so that cost can easily drop.
I always wonder what the methodology for these surveys are because I would love to know where anyone is getting these numbers from a TML perspective.
Average ticket price is $130?
Looking on Ticketmaster the cheapest ticket I can find for a non resale ticket is $143 for the Wednesday Dec 4th game against the Avs. That is for a single ticket in the nosebleeds on a midweek game against a non conference opponent. To get four in a row in other other scenario would be exponentially more expensive
Beer for $9 at Scotiabank arena? Please someone show me where this hidden and magical concession stand is located!
Parking for $8 is probably the funniest part. Maybe if you park in Scarborough and take the TTC downtown. Parking in the area costs at least $15-20 during the business day and shoots up to $30-40 for anywhere within a couple blocks of the rink on any event night.
Parking in Boston is a nightmare - TD Garden's garage charges $54 a game - and several lower-cost options no longer exist as the area around it has exploded.
Parking | TD Garden | Boston | TD Garden
Majority of out of town folks would probably not drive to VGK game, either. Probably walk from nearby hotel they're staying at. Locals in the know get free parking at $2/person (each way) bus to games.
$54? That is just highway robbery. Do a lot of people user public transportation to get there?
There is 0 chance that those ticket prices are accurate. How could the Oilers ticket prices average out to $79US? The lower bowl is much larger than the upper bowl and the cheapest unobstructed ticket in the lower bowl is over $100US. For premium teams there are no tickets in the upper bowl for under $70US. Even for low priced games the cheapest ticket in the upper bowl is around $60US.
This afternoon the publisher of TMR contacted me by e-mail and he would like our help.
Scanned through that Bruins thread last night. And someone from Vegas posted the story link from Las Vegas Sports Biz piece in another thread.
During my fact-checking, that’s where your engaged HFBoards friends have (unknowingly) been so great, especially when it comes to beer. Tons of pricing posts and pictures helps us confirm or even fill in a few blanks big time. Best place on the web BY FAR for that interaction.
As for pricing...Agreed on parking – am now factoring in parking apps/sites because nobody who’s cost-conscious and has half a brain is going to just roll up to the TDG garage and pay $54, right?
On Bruins ST, yeah, there are so many variables and so many side deals (and so much secondary market stuff) that an “average price” can start to be pretty objective!
They have expressed an interest in a relationship with HFBoards and that is something we plan to explore.
What would be a huge help if those of you who attend NHL games post photos of concession prices.
Its converted to Amurican Freedom Bucks. So $12 Canadian.
Yea, you try taking kids to games without them demanding snacks and sodas
Parking is fairly cheap now in Tampa but with all the building downtown that they will change. A $5 beer there is entirely mythical however
TD Garden Boston tonight
TD Garden is on 2 subway lines and also has an Amtrak/commuter rail station. Many park elsewhere and then either take transit or ride shares.
Those parking costs seem off. I know the Devils parking cost should be higher. Everything around the stadium and even a few blocks away range from $25-$35.
Stars can range from $10-$30
I genuinely wonder where the money comes from.
The other day I looked at TML ticket prices on a whim. You can't get in the door at ANY game for under $110/per, and it's more like $150 for most games. That's just the cheapest option to get in the door... we're talking $300 for a couple and $600 for a family, before adding parking/food/souvenirs. Pushing closer to $200 per person for one normal game, and that's the in-the-door price.
That compares incredibly unfavorably to almost any other entertainment option. Those are prices you expect to see for a major concert tour or a Broadway show that only comes to your city once a year, not for a sporting event that has 41 home dates. You can literally go to the Toronto Opera for half the price of going to a Leafs game... think about that discrepancy. They have entered a price tier that isn't even supported by an upper-class target market. The only way the pricing structure can make sense, is for corporations to buy the expensive tickets and for the rest to be treated as a re-sale investment by people with a lot of capital on their hands. Otherwise I can't see where a consistent market could exist for $200/person entry level pricing on seasonal entertainment.
IMO they are severely outrunning the market, as we have seen in other sports in recent years. The NHL has some cushion because of its affluent demographics, but I look at what happened to NASCAR and what is currently happening to the NFL where the presumption of infinite growth is grinding to a halt. The Rogers TV deal is a canary in the coal mine, as is the end of sellouts in formerly bulletproof markets -- and this is happening during a roaring economy.
I think most Devils fans take trains. Newark Penn Station is about 5 minute walk.
Supply and demand. Honeymoon is still on in Vegas with no trouble filling seats at those rates. Let's see how this trend continues once the team hits a few rough patches and other major leagues join the party there. Early success definitely helps build a loyal fan base.
What I like about Vegas is emphasize on overall experience to make it more like a show. This way even if the team wont be performing well there are other elements to keep fans engaged.
I think the misperception of "roaring economy" is a big part of the problem. Sure, the top is doing splendid. The middle class, along with the half of the US not involved with the stock market, not so much. It's unsustainable to expect the average Joe to continue paying this freight, even with the relative affluence of the NHL fan base.
It's a pretty high percentage, can't recall the number off the top of my head. There's also a fair amount of people like me who park for free on the streets of downtown Newark, so my parking cost is usually zero.
Absolutely, and IMO the dark cloud gathering on the horizon is what happens when the NHL (and other sports) shift so much of their financial model toward reliance on companies and people with huge capital gains... and then the stock market falls off. The first thing that gets cut out of those budgets will be frivolously priced entertainment expenses. So what do they do at that point... start slashing away at ticket prices? I doubt it very much, because the underlying assumption of this business model is infinitely-escalating ticket prices. There does not appear to be any margin of error for the product to lose value.
This ought to be a pretty serious concern for a league which has its payroll hard-pegged to a revenue projection. Another 2008 or god forbid, 1929 type scenario will collapse the model if it keeps going in this direction.
Vegas fans also probably have a better opportunity than other markets to cash in on the secondary market to claw back some of the season ticket costs.
I think Knights are voiding season tickets for people who do that.
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