Are you saying that Man City and PSG (if they sign Neymar) aren't taking it to new levels?
Are you saying United didn't take it to a new level for Pogba last summer?
Or Real earlier with Bale?
Were both players comparable to Neymar?
If anything, PSG has rarely (if ever) overpaid for players. Real and United have a habit of doing so. Barca has done this quite a few times as well. Now, you could say they overpay for Neymar. I'd say he's well worth 3 Moratas or 2 Pogbas.
Don't want to get too political on this board but...There is quite a difference between spending your own money and spending someone else´s.
It's always someone else's money. When Chevrolet closes some places in Detroit and spends huge money on a sponsorship kit with United, it clearly is someone else's money.
When Real Madrid was offered a training center by the government of Spain, wouldn't you say it's the spanish people's money?
When barca's sponsor is Dubai's governement's own flying company, would you say it isn't Dubai's money?
I could go on and on and on.
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