It also might motivate the guys in Portland to play hard/better if they know a call to the NHL could come at any moment.
Never having closely followed a minor pro team (I mean, yeah, I went to some Roadrunner and Mustang games back in the day, but I couldn't name 3 people on the roster), that's gotta be tough knowing that the guys are playing primarily for, if not the name on the back, then at least the little logo on the shoulder instead of the big logo on the front?
From reading HF, I understand many Canadians don't get (some of) our fascination with college ("amateur") football and other sports, but in that case, 98+% of them know that's as far as they're ever going, so they *are* playing for the logo on the front...