Dr.Sens(e)
Registered User
HFNHL Endorsements
Team Commitment Maximum Payout
St. Louis $6,000,000 $15,000,000
New Jersey $4,000,000 $11,000,000*
Boston $5,500,000 $13,500,000
Philadelphia $3,000,000 $ 7,000,000
Minnesota $4,500,000 $12,000,000*
Anaheim $2,000,000 $ 4,500,000
Edmonton $3,500,000 $10,000,000*
Tampa Bay $3,000,000 $ 6,000,000
Vancouver $1,000,000 $ 4,000,000*
Carolina $1,000,000 $ 4,000,000*
Buffalo $3,000,000 $ 8,000,000
Colorado $2,000,000 $ 6,500,000*
San Jose $4,500,000 $13,000,000*
NY Islanders $3,500,000 $ 8,500,000
Detroit $4,000,000 $10,500,000
Ottawa $6,000,000 $15,000,000
Montreal $2,000,000 $ 5,000,000
Washington $5,000,000 $13,500,000
Florida $2,000,000 $ 6,500,000
* Team’s maximum includes maximum Mountain Dew Award ($4,000,000), but endorsement could be achieved with a payout as low as $1,000,000.
Note: Maximum does not include bonus amounts, but rather the standard payout for achieving the milestone. Bonus achievements would be above and beyond this total.
These will be added to HFNHL team’s revenue in order to help provide extra income for rising salaries. There are four different types of endorsement deals teams can choose from. No team is obligated to enter into an endorsement deal, it is simply a way for each team to try and earn extra revenue.
1. Broadcast Deals: will allow each team the opportunity to make extra money by signing a T.V. deal with a major network. Extra revenue from this source will depend upon the quality of their respective club and the fans desire to watch them play.
2. Merchandise Deals: are run under a very simple principle. The better the team does, the more fans it attracts. The more fans a team attracts, the more merchandise a team will be able to sell.
3. Team Endorsements: are available to all clubs willing to gamble on the team’s upcoming season. They can be thought of as “Corporate Sponsorships†in which a company aligns itself with a team for exposure to the hockey public. Certain companies want to be associated with certain types of teams and some have different expectations (and revenues) than others.
4. Individual Endorsements: are essentially players endorsing specific products. The only difference between this and real life is the team gets the money not the player. Teams are rewarded for their player’s individual accomplishments. Individual performances only apply to players and prospects that are with your team for the entire season.
Each team has the opportunity to enter into ONE Broadcast Deal, ONE Merchandise Deal, and any combination of TWO Team Endorsements or Individual Endorsements.
Commitment and Risk
To enter into an agreement you must make a commitment and pay the “Cost†fee before the start of the season. This money comes out of your team’s budget immediately. You may cancel your endorsement deal anytime BEFORE your 42nd regular season game is played, however you will only receive 50% of the “Cost†fee back. If you cancel an endorsement deal at any time during the season you CAN NOT sign the SAME deal again the following season. Please note any deals you participated in and cancelled last season, as there will be a penalty assessed if you attempt to sign a deal your team is not eligible for.
So these deals are not without risks, as six teams last year actually lost money on their deals and it could happen again if GM’s don’t plan properly in anticipation of their team’s and players performances. The system is also designed so that the higher the risk, the higher the revenue.
Submissions & Payout
Each General Manager will be required to submit their Endorsement commitments before the regular season begins. At the end of the season, each General Manager who qualifies for any of their Endorsement Deals must submit a detailed account of which obligations were met, and the statistical proof of the achievement.
Broadcast Deals Teams are allowed to apply for ONE of the following:
1. CBC “Hockey Night In Canada†Deal
Canadian Teams Only
Criteria: Team must finish the regular season with an average attendance of 90% capacity.
Cost Fee: $2,000,000
Revenue: $5,000,000
Bonus: $500 000 (If team averages 95% capacity)
Teams: Ottawa
2. ESPN/ESPN 2 “National Hockey Night†Deal
American Teams Only
Criteria: Team must finish the regular season with an average attendance of 90% capacity.
Cost Fee: $2,000,000
Revenue: $5,000,000
Bonus: $500 000 (If team averages 95% capacity)
Teams: St. Louis, Washington
3. TSN “Total Sports Network†Deal
Criteria: Team must finish the regular season with an average attendance of 85% capacity.
Cost Fee: $1,500,000
Revenue: $3,500,000
Teams: Boston, Edmonton, San Jose
4. ABC Sports Deal
Criteria: Team must finish the regular season with an average attendance of 80% capacity.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Minnesota, Anaheim, NY Islanders, Detroit
5. Local Radio Network Deal
Criteria: Team must finish the regular season with an average attendance of 75% capacity.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams; New Jersey, Philadelphia
Merchandise Deals
Teams are allowed to apply for ONE of the following:
1. CCM
Criteria: Team must either finish first in their division or have 55 wins.
Cost Fee: $2,000,000
Revenue: $4,000,000
Teams: Ottawa
2. KOHO
Criteria: Team must make the playoffs and have home ice advantage in 1st round.
Cost Fee: $2,000,000
Revenue: $4,000,000
Teams: St. Louis, Boston
3. NIKE
American Teams Only
Criteria: Team must make the playoffs and win 1st round series.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Buffalo, San Jose, Detroit, Washington
4. Bauer
Canadian Teams Only
Criteria: Team must make the playoffs and win 1st round series.
Cost Fee: $1,000,000
Revenue: $2,500,000
5. Synergy
Criteria: Team must improve by 20 points or more from the previous regular season
Cost Fee: $1,000,000
Revenue: $2,500,000
Bonus: $1,000,000 (30 points or more improvement)
Teams: New Jersey, Tampa Bay, Florida
Team Endorsements
Teams are allowed to apply for any combination of TWO Team Endorsements or Individual Endorsements
1. Ford Motor Company
Criteria: Team must finish the regular season with a .500 or better home record.
Cost Fee: $1,500,000
Revenue: $3,000,000
Teams: NY Islanders
2. GM Motor Company
Criteria: Team must finish the regular season with a .500 or better road record.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: St. Louis, Buffalo, San Jose, NY Islanders, Detroit, Ottawa, Washington
3. Master Lock
Criteria: Team must finish the regular season with a penalty kill percentage of 87% or top 5 penalty killing unit.
Cost Fee: $1,500,000
Revenue: $3,500,000
Teams: Minnesota
4. Energizer Battery
Criteria: Team must finish the regular season with a power play percentage of 16% or one of top 5 power play units.
Cost Fee: $1,500,000
Revenue: $3,500,000
5. Pepsi Cola
American Teams Only
Criteria: Team must have a winning record against their conference.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams: Anaheim
6. Coca-Cola
Canadian Teams Only
Criteria: Team must have a winning record against their conference.
Cost Fee: $1,000,000
Revenue: $2,000,000
7. Prudential Financial
Criteria: Team must finish in the top 5 in the league in points/payroll. Rewards lower tier teams for the most efficient use of their budget. Payroll will include all game expenses for the year on a per game average (as calculated within the financial report)
Cost Fee: $1,000,000
Revenue: $3,000,000
Individual Endorsements
Teams are allowed to apply for any combination of TWO Team Endorsements or Individual Endorsements
Budweiser Beer
American Teams Only
Criteria: Team must have a FORWARD who scores 40 or more goals in the regular season.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: St. Louis, Washington
Molson Beer
Canadian Teams Only
Criteria: Team must have a FORWARD who scores 40 or more goals in the regular season.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Ottawa
Verizon
Criteria: Team must have a DEFENSEMAN who has 55 or more assists in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Detroit
Nextel
Criteria: Team must have a DEFENSEMAN who scores 18 or more goals in the regular season
Cost Fee: $1,000,000
Revenue: $2,500,000
PowerAde
Player’s team CANNOT endorse Pepsi Cola Company
Criteria: Team must have a player 25 or younger who scores 25 or more goals in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: New Jersey, Philadelphia, Buffalo, Colorado, Montreal, Edmonton
Gatorade
Player’s team CANNOT endorse Coca-Cola Company
Criteria: Team must have a player 25 or younger who has 35 or more assists in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Philadelphia, Tampa Bay, Montreal
The Home Depot
Criteria: Team must have a GOALIE who has a goals against average of 2.20 or lower minimum 40 games played
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Boston
Tim Horton’s
Criteria: Team must have a GOALIE who has a save percentage of 91% or higher minimum 40 games played.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Boston
Southwest Airlines
Criteria: Team must have a player who scores 10 or more power play goals in the regular season.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams: Tampa Bay
Air Canada Airlines
Criteria: Team must have a player who scores 3 or more shorthanded goals in the regular season.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams: Minnesota
Mountain Due
Eligibility:
1/ the player must be 21 years or younger as of Sept 30th, 2004.
2/ the player must have played in less than 40 NHL games during their career
3/ the player must remain unsigned and on the team’s prospect list
Criteria: Must have a prospect who accomplishes one of the following:
- Forward with more than 100 points in the CHL
- Forward with more than 60 points in the NCAA
- Forward with more than 40 points in the AHL
- Forward with more than 30 points in a top European league
- Defenceman with more than 65 points in the CHL
- Defenceman with more than 40 points in the NCAA
- Defenceman with more than 30 points in the AHL
- Defenceman with more than 20 points in a top EL
- Goalie who finishes in the top 3 in either GAA or SVG in a CHL league
- Goalie who finishes in the top 5 in either GAA or SVG in the NCAA
- Goalie who finishes in the top 5 in either GAA or SVG in the AHL
- Goalie who finishes in the top 5 in either GAA or SVG in a Top EL.
- Any player who wins an MVP or Major Award in a CHL league
- Any player nominated for the Hobey Baker Award in the NCAA
- Any player winning rookie of the year or named to the all-star team in the AHL or a top EL
- Any player being named to the all-tournament team at the WJC
Fee: $1 million
Revenue: $1 million per player qualified (limit of one award per individual player and to a maximum of $4 million)
* Top European League would only be the Swedish Elite League, Finnish Elite League, Russian Super League, Czech Elite League, Swiss Elite League or Slovakian Elite League
Teams: New Jersey, Minnesota, Edmonton, Vancouver, Carolina, Colorado, San Jose, Florida
Team Commitment Maximum Payout
St. Louis $6,000,000 $15,000,000
New Jersey $4,000,000 $11,000,000*
Boston $5,500,000 $13,500,000
Philadelphia $3,000,000 $ 7,000,000
Minnesota $4,500,000 $12,000,000*
Anaheim $2,000,000 $ 4,500,000
Edmonton $3,500,000 $10,000,000*
Tampa Bay $3,000,000 $ 6,000,000
Vancouver $1,000,000 $ 4,000,000*
Carolina $1,000,000 $ 4,000,000*
Buffalo $3,000,000 $ 8,000,000
Colorado $2,000,000 $ 6,500,000*
San Jose $4,500,000 $13,000,000*
NY Islanders $3,500,000 $ 8,500,000
Detroit $4,000,000 $10,500,000
Ottawa $6,000,000 $15,000,000
Montreal $2,000,000 $ 5,000,000
Washington $5,000,000 $13,500,000
Florida $2,000,000 $ 6,500,000
* Team’s maximum includes maximum Mountain Dew Award ($4,000,000), but endorsement could be achieved with a payout as low as $1,000,000.
Note: Maximum does not include bonus amounts, but rather the standard payout for achieving the milestone. Bonus achievements would be above and beyond this total.
These will be added to HFNHL team’s revenue in order to help provide extra income for rising salaries. There are four different types of endorsement deals teams can choose from. No team is obligated to enter into an endorsement deal, it is simply a way for each team to try and earn extra revenue.
1. Broadcast Deals: will allow each team the opportunity to make extra money by signing a T.V. deal with a major network. Extra revenue from this source will depend upon the quality of their respective club and the fans desire to watch them play.
2. Merchandise Deals: are run under a very simple principle. The better the team does, the more fans it attracts. The more fans a team attracts, the more merchandise a team will be able to sell.
3. Team Endorsements: are available to all clubs willing to gamble on the team’s upcoming season. They can be thought of as “Corporate Sponsorships†in which a company aligns itself with a team for exposure to the hockey public. Certain companies want to be associated with certain types of teams and some have different expectations (and revenues) than others.
4. Individual Endorsements: are essentially players endorsing specific products. The only difference between this and real life is the team gets the money not the player. Teams are rewarded for their player’s individual accomplishments. Individual performances only apply to players and prospects that are with your team for the entire season.
Each team has the opportunity to enter into ONE Broadcast Deal, ONE Merchandise Deal, and any combination of TWO Team Endorsements or Individual Endorsements.
Commitment and Risk
To enter into an agreement you must make a commitment and pay the “Cost†fee before the start of the season. This money comes out of your team’s budget immediately. You may cancel your endorsement deal anytime BEFORE your 42nd regular season game is played, however you will only receive 50% of the “Cost†fee back. If you cancel an endorsement deal at any time during the season you CAN NOT sign the SAME deal again the following season. Please note any deals you participated in and cancelled last season, as there will be a penalty assessed if you attempt to sign a deal your team is not eligible for.
So these deals are not without risks, as six teams last year actually lost money on their deals and it could happen again if GM’s don’t plan properly in anticipation of their team’s and players performances. The system is also designed so that the higher the risk, the higher the revenue.
Submissions & Payout
Each General Manager will be required to submit their Endorsement commitments before the regular season begins. At the end of the season, each General Manager who qualifies for any of their Endorsement Deals must submit a detailed account of which obligations were met, and the statistical proof of the achievement.
Broadcast Deals Teams are allowed to apply for ONE of the following:
1. CBC “Hockey Night In Canada†Deal
Canadian Teams Only
Criteria: Team must finish the regular season with an average attendance of 90% capacity.
Cost Fee: $2,000,000
Revenue: $5,000,000
Bonus: $500 000 (If team averages 95% capacity)
Teams: Ottawa
2. ESPN/ESPN 2 “National Hockey Night†Deal
American Teams Only
Criteria: Team must finish the regular season with an average attendance of 90% capacity.
Cost Fee: $2,000,000
Revenue: $5,000,000
Bonus: $500 000 (If team averages 95% capacity)
Teams: St. Louis, Washington
3. TSN “Total Sports Network†Deal
Criteria: Team must finish the regular season with an average attendance of 85% capacity.
Cost Fee: $1,500,000
Revenue: $3,500,000
Teams: Boston, Edmonton, San Jose
4. ABC Sports Deal
Criteria: Team must finish the regular season with an average attendance of 80% capacity.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Minnesota, Anaheim, NY Islanders, Detroit
5. Local Radio Network Deal
Criteria: Team must finish the regular season with an average attendance of 75% capacity.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams; New Jersey, Philadelphia
Merchandise Deals
Teams are allowed to apply for ONE of the following:
1. CCM
Criteria: Team must either finish first in their division or have 55 wins.
Cost Fee: $2,000,000
Revenue: $4,000,000
Teams: Ottawa
2. KOHO
Criteria: Team must make the playoffs and have home ice advantage in 1st round.
Cost Fee: $2,000,000
Revenue: $4,000,000
Teams: St. Louis, Boston
3. NIKE
American Teams Only
Criteria: Team must make the playoffs and win 1st round series.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Buffalo, San Jose, Detroit, Washington
4. Bauer
Canadian Teams Only
Criteria: Team must make the playoffs and win 1st round series.
Cost Fee: $1,000,000
Revenue: $2,500,000
5. Synergy
Criteria: Team must improve by 20 points or more from the previous regular season
Cost Fee: $1,000,000
Revenue: $2,500,000
Bonus: $1,000,000 (30 points or more improvement)
Teams: New Jersey, Tampa Bay, Florida
Team Endorsements
Teams are allowed to apply for any combination of TWO Team Endorsements or Individual Endorsements
1. Ford Motor Company
Criteria: Team must finish the regular season with a .500 or better home record.
Cost Fee: $1,500,000
Revenue: $3,000,000
Teams: NY Islanders
2. GM Motor Company
Criteria: Team must finish the regular season with a .500 or better road record.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: St. Louis, Buffalo, San Jose, NY Islanders, Detroit, Ottawa, Washington
3. Master Lock
Criteria: Team must finish the regular season with a penalty kill percentage of 87% or top 5 penalty killing unit.
Cost Fee: $1,500,000
Revenue: $3,500,000
Teams: Minnesota
4. Energizer Battery
Criteria: Team must finish the regular season with a power play percentage of 16% or one of top 5 power play units.
Cost Fee: $1,500,000
Revenue: $3,500,000
5. Pepsi Cola
American Teams Only
Criteria: Team must have a winning record against their conference.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams: Anaheim
6. Coca-Cola
Canadian Teams Only
Criteria: Team must have a winning record against their conference.
Cost Fee: $1,000,000
Revenue: $2,000,000
7. Prudential Financial
Criteria: Team must finish in the top 5 in the league in points/payroll. Rewards lower tier teams for the most efficient use of their budget. Payroll will include all game expenses for the year on a per game average (as calculated within the financial report)
Cost Fee: $1,000,000
Revenue: $3,000,000
Individual Endorsements
Teams are allowed to apply for any combination of TWO Team Endorsements or Individual Endorsements
Budweiser Beer
American Teams Only
Criteria: Team must have a FORWARD who scores 40 or more goals in the regular season.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: St. Louis, Washington
Molson Beer
Canadian Teams Only
Criteria: Team must have a FORWARD who scores 40 or more goals in the regular season.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Ottawa
Verizon
Criteria: Team must have a DEFENSEMAN who has 55 or more assists in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Detroit
Nextel
Criteria: Team must have a DEFENSEMAN who scores 18 or more goals in the regular season
Cost Fee: $1,000,000
Revenue: $2,500,000
PowerAde
Player’s team CANNOT endorse Pepsi Cola Company
Criteria: Team must have a player 25 or younger who scores 25 or more goals in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: New Jersey, Philadelphia, Buffalo, Colorado, Montreal, Edmonton
Gatorade
Player’s team CANNOT endorse Coca-Cola Company
Criteria: Team must have a player 25 or younger who has 35 or more assists in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Philadelphia, Tampa Bay, Montreal
The Home Depot
Criteria: Team must have a GOALIE who has a goals against average of 2.20 or lower minimum 40 games played
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Boston
Tim Horton’s
Criteria: Team must have a GOALIE who has a save percentage of 91% or higher minimum 40 games played.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Boston
Southwest Airlines
Criteria: Team must have a player who scores 10 or more power play goals in the regular season.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams: Tampa Bay
Air Canada Airlines
Criteria: Team must have a player who scores 3 or more shorthanded goals in the regular season.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams: Minnesota
Mountain Due
Eligibility:
1/ the player must be 21 years or younger as of Sept 30th, 2004.
2/ the player must have played in less than 40 NHL games during their career
3/ the player must remain unsigned and on the team’s prospect list
Criteria: Must have a prospect who accomplishes one of the following:
- Forward with more than 100 points in the CHL
- Forward with more than 60 points in the NCAA
- Forward with more than 40 points in the AHL
- Forward with more than 30 points in a top European league
- Defenceman with more than 65 points in the CHL
- Defenceman with more than 40 points in the NCAA
- Defenceman with more than 30 points in the AHL
- Defenceman with more than 20 points in a top EL
- Goalie who finishes in the top 3 in either GAA or SVG in a CHL league
- Goalie who finishes in the top 5 in either GAA or SVG in the NCAA
- Goalie who finishes in the top 5 in either GAA or SVG in the AHL
- Goalie who finishes in the top 5 in either GAA or SVG in a Top EL.
- Any player who wins an MVP or Major Award in a CHL league
- Any player nominated for the Hobey Baker Award in the NCAA
- Any player winning rookie of the year or named to the all-star team in the AHL or a top EL
- Any player being named to the all-tournament team at the WJC
Fee: $1 million
Revenue: $1 million per player qualified (limit of one award per individual player and to a maximum of $4 million)
* Top European League would only be the Swedish Elite League, Finnish Elite League, Russian Super League, Czech Elite League, Swiss Elite League or Slovakian Elite League
Teams: New Jersey, Minnesota, Edmonton, Vancouver, Carolina, Colorado, San Jose, Florida
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