njdevils1982
Hell Toupée!!!
The logic is simple.... ratings are higher in the evenings than on a Saturday morning. Any regular US sports fan might flip through it at night, decide it's somewhat more entertaining than a boring baseball game between KC and Tampa Bay, and get hooked on hockey (at least that's the hope). Guaranteed the casual sports fan won't be doing that on a Saturday morning.
Ratings and exposure my friends.... every tiny bit helps!!!!
actually, KC is at millwaukee and the dodgers are in tampa that evening.