KFC is an abbreviation as well.
No ****, really?
What I was referring to was that IHOP basically never uses or brands with the full name anymore and that made me wonder if they had "officially" dropped the long form of the name and just use the acronym without it standing for anything. Kind of like the ECHL did about 15 years ago where the acronym no longer stands for "East Coast Hockey League" and in fact doesn't stand for
anything at all anymore. . Or like people alleged KFC did to distance themselves from the "stigma" of the word "fried", or if you believe the conspiracy nuts, because they could no longer legally refer to their product as chicken. Thought that one turned out to be totally false on both counts.
My hope is that this is erhaps a combo of a temporary promo for new burgers that will revert and a fake New Coke ploy where they'll reap the benefits of going back to the old name when it happens.
Also I'm enjoying them getting roasted on twitter by all the other burger chains.