If I an the owner of, say, Winnipeg, in a normal year, I might find myself within 2 or 3 points of the last playoff spot.
Suppose my team was playing, I don't know, San Jose, in game 72. 2 minutes in the to 3rd period, we are winning 3-2. BUT, we've had 4 PPs, and SJ has only had 2, and we are on the road.
At 2:20 of the 3rd, the inevitable happens, and we get called for a 'very thin' hooking call. With 10 seconds left on the PP, San Jose scores, and then, with all the momentum, SJ ends up winning 5-3, with the 5th goal being empty net.
After game 82, the WC standings go:
...
WC2: San Jose 93 pts
1st out: Winnipeg 92 pts
What happened here is that "Game Management" cost my Jets a playoff spot. That's what happened. It may be that, league wide, there was a little extra interest, but I am going to lose a least 2 home games, and maybe several more, and that makes a huge $$$ in my bottom line. The difference in my own bottom line is MUCH more than any league wide amount.
Therefore, were I Thomson and Chipman, I would be having a quiet conversation with Bettman, Jacobs, Director of Officiating, and some others, about this matter.