Many discussions are full of desperate talk about to make the NHL more popular. I don't get it. Who cares? What good would it do? At best it means a few more games on TV. But you can get all you want now with satellite packages. But it also means higher ticket prices. There's this thing called supply and demand. Is it some deep psychology need by hockey fans to have their attitudes and beliefs validated by the great mass of people and ESPN? I would find this ironic because hockey fans tend top be very arrogant and self-centered. They look down their noses at people who prefer NASCAR and the like as being uneducated hicks. To them, any one whjo is not a hockey fan is some ignorant fool. Who cares what such people think. Deep down, hockey fans really like being in the narrow, select group of people who really are more sohphistcated and better than everyone else. OK, what then? I think that it is just an excuse to whine about something. Really, who gives a good #^&$$ whether the NHL is more popular? It really doesn't matter one way or the other.