this is free advertising for the bookies
if you take a step back and ask yourself this question
How many oiler, leaf (fill in your teams name) placed a bets on their team to win it this year? that will off set the loses of they suffer
also--how many people will now put down $10 on the long shots next year in not only Hockey, but for Baseball, Basketball and Football
Wen Leicester won the EPL we saw these stories. This year BBC did a segment on how many people placed bets on long shots across the board and by the reaction of the guys who ran the bookies here in the UK--the Bookies made a mint off of people thinking a 200-1 long shot would do it again