for season ticket holders, how is reselling on the bruins ticket exchange? how much in fees do they take and how difficult is it to break even? thanks!
I only sold on the exchange once this year, for probably one of the cheapest games out there - San Jose Sharks in October on a weekday. I was resigned not to get my full $58 face value - it's best if you have reasonable expectations. My advice: Price so that if you were a buyer looking for a seat similar to yours, your ticket would be a reasonable choice. Look at the prices of other seats that are similar to yours - the buyer sees those too! If you've got a pair of seats in row 10 of the Loge that's up for $300, and someone one row behind you is selling their pair for $155, you know their seat's going to go before yours.
IIRC, it was fairly clear when I posted the ticket that there were three prices. I forget which price you input on their site, but I think it's the amount you take home. The three prices are as follows:
How much the buyer actually gets. For me, it was $40.
How much the ticket is listed for. They tack on 10%, so for me, it was $44.44.
How much the buyer actually pays. They tack on another 21.5%, so a buyer payed $54.
If you do the math, the net is that TicketMaster (or the Bruins, or JJ, or whoever) will get 35% (54/40 in my example) of the amount you get, and that effectively comes from the buyer. I have no idea why they bother with a seller's fee ($4.44 in my example) AND a buyer's fee ($9.56 in my example), but maybe it's a psychological thing.
I actually consider selling my ticket for $40 "breaking even". It was one of the hardest/least desirable tickets to sell for the season, and it sold at literally the last minute. My Habs tickets also have a $58 face value, and I probably could have sold them for at minimum $90 via exchange.
I found it easy. You don't get that "what if the buyer doesn't know how to deal with the tickets" or "what if the buyer claims that your tickets are fake" nervousness that you get when you sell on StubHub - if it's sold on TicketsNow/TicketsExchange/TM+/whatever, it's got a new bar code, and it's the buyer's responsibility to figure it out.
Question: Anyone know if the box office has access to the official resale marketplace, or is it just primary sales there?
Oh, and as far as playoff tickets - if you're a STH, you will almost always get more than face if it sells. Perhaps some theoretical configurations won't be favorable (ie Bruins entering as a wild card without home ice against Carolina, game 3 on a weekday?), but the market's usually decent for sellers. You have the advantage that, as a STH, you're committing to buy up to 16 games "in bulk" - people who are buying your tickets are only buying 1 game, so they're willing to pay a premium for the lack of commitment. Prices will swing as more is known about each game - weekends are more desirable, as are certain opponents - if it's TOR, prices will skyrocket.