The “A-Ha” Moment: Ksenia Selemon and the making of an NWHL jersey
A glance behind the scenes from inception to execution
By Casey Bryant
Dec 16, 2020, 2:15pm EST
Hockey was never really on Ksenia Selemon’s radar.
By her own admission, for the first 15 years of her graphic design career, she hardly qualified as a die-hard for any mainstream sport — that is, with the exception of ballroom dancing (“It’s a sport; I will fight you on this,” she emphasizes). ...
Fast-forward to 2017. Selemon and her five-year-old hockey-crazed daughter take in their first NWHL game at the Prudential Center in New Jersey. Daughter is captivated by the action and enthralled by the player accessibility. Mother eyes the merchandise table and senses an opportunity for improvement. ...
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