The Zetterberg Era
Ball Hockey Sucks
Look at what? The Owners have never budged on 5-year contracts from Day 1 so why it is hard to believe that it is one of their top priorities for the CBA negotiation? You can't just go into a bubble and ignore that. The fact that the NHL "won" is immaterial since everyone knew from the start they would win and gain concessions from the NHLPA, it was just a matter of how much they'd "win". Saying that the owners should be happy that they "won" is rather hollow since they really never had any realistic scenario where they could "lose".
Owners want 5-year contracts. Owners have never budged one iota from demanding 5-year contracts. It seems unlikely the union will be able to negotiate any type of middle ground on this issue and should instead concede that point and try to get a concession in return for it. You can't just ignore that.
Not entirely true, they even allow for players to sign for seven years whether an RFA or UFA with their current team. That was the concession, but you're right that is probably all they are getting there. Maybe they will allow a 10% variance.