Metallian*
Registered User
- Dec 27, 2005
- 13,859
- 0
cecilnyr said:I'll back him up on this as I am in the same field. He is 100% right on this. I work in New Jersey and just now for the Super Bowl we couldn't keep Steelers items in the store. People bought anything w/ black and gold on it. The markets work exactly the way Van described it. I've been in the industry over 7 years now, the hottest thing 3 years ago were authentic football jerseys because all the rappers wore them and they became mainstream. Jay-Z stops wearing them and they become a dead ticket. Then it was throwback jerseys, now its youth jerseys NHL, NFL, NBA.
The sports retail industry changes daily and with RBK owning the licenses for 3 of the 4 major sports leagues they have a pretty big say in where the industry will be headed the next few years. When I got into the industry RBK was still recovering from bankruptcy and was a no-name in the market. It was Pro-Player, Nike, CCM etc...Now RBK is thriving again and so attractive that Adidas spent a boatload of cash acquiring/merging with them. Still not sure how that transaction is going to affect the industry.
Thats the NFL, thats a completely different market
and outside of special events like the olympics, or the cup finals, jersey sales will be down for the casual consumer, and thats where the big money is - being able to sell the product year round.
people wear baseball, basketball, and football jersesy as fashion
who will want to wear sleek form-fitting hockey jerseys?