Is it really a fair comparison?
Residents of Tampa have a lot of competition for sports/entertainment dollars, than we do in Ottawa/Gatineau.
MLB, NFL, NHL, NCAA division 1 & division 2 sports teams, plus a number of Minor league & semi-professional teams and about 4 MLB teams hold their spring training camps in the Tampa Bay region.
Residents of Tampa grow up playing Baseball, Football and many other sports and hockey is not as ingrained in their culture as it is in Ottawa.
So I see the logic in the Lightning marketing to the extent that they do, but how is that a fair comparison to Ottawa?