Scottrade Center in St. Louis to be renamed Enterprise Center

[snovalleyhockeyfan]

Blues' Scottrade Center getting new name: Enterprise Center

Just in from the STL, news that the official car rental chain of the NHL, Enterprise, has just signed a naming rights deal with the Blues. The arena will now be called Enterprise Center as opposed to Scottrade Center, which it's been for a number of years now.

The floor is yours, everyone.

Click to read more...

 

[Peiskos]

Not a fan of the commercialization of NHL arena's it was better in the good old days when every Arena had great names and was unique instead of being named after corporate entities.

The Leafs Air Canada Centre is also being changed to "Scotiabank Arena" ...lame.

 

[LadyStanley]

Scottrade bought out by Ameritrade, so looks like new sponsor stepping in.

 

[tucker3434]

There are worse sponsors.

 

[Glacial]

Scott Bakula as the face for promoting the team in tv commercials? (Bakula is from St. Louis)

Yeah, there were worse names or associated sponsor fields for arenas.

 

[BattleBorn]

It's a local company supporting a local arena, it's good.

Enterprise is pretty big on supporting Missouri causes.

 

[CHRDANHUTCH]

Enterprise has two owners who also bought the Blues

 

[AdmiralsFan24]

This will pick me up.

 

[Dirty Old Man]

First thing I thought of was the rental car scene from Planes Trains and Automobiles, set at St Louis's airport...

"*sigh*....you're f****d"

 

[Mightygoose]

I like the name. Just Enterprise Center doesn't sound like a corporate naming rights deal.

I can see Star Trek references evolving over the years on this.

 

[Preds Partisan]

I didn't know Enterprise was HQ'd there. Seems like a win.

 

[LadyStanley]

I like the name. Just Enterprise Center doesn't sound like a corporate naming rights deal.

I can see Star Trek references evolving over the years on this.

So instead of Star Wars night, it'll be Star Trek night?

 

[edog37]

Had the Rams stayed in St Louis, wasn't Enterprise going to sponsor the new stadium?

 

[BJNT]

So instead of Star Wars night, it'll be Star Trek night?

And if if Scottie Upshall scores a game winner in overtime at home the announcers can yell “ Beam me up Scottie!” LOL

 

[Hull and Oates]

Enterprise: "We'll pick you up".

Blues: "We'll let you down".

 

[Vamos Rafa]

Not a fan of the commercialization of NHL arena's it was better in the good old days when every Arena had great names and was unique instead of being named after corporate entities.

The Leafs Air Canada Centre is also being changed to "Scotiabank Arena" ...lame.

Huh? You do know that Air Canada Centre was just another corporate sponsorship name, right?

 

[Peiskos]

Huh? You do know that Air Canada Centre was just another corporate sponsorship name, right?

I know that, its besides the point. I was just voicing my displeasure at the new name which is inherently worse than Air Canada Centre, or ACC which everyone refers to it as. Meh whatever, I don't know about the city of St. Louis but locals in Toronto tend to continue calling it the old name for a long time afterwards, for example you'll still hear people say "take me to the Skydome" when giving orders to a cab driver instead of Rogers Centre when going to Blue Jays games.

I was talking about two things, how I don't like how every NHL building seems to be named after a corporate entity this days and also that I dislike the new name for the Leafs arena, I was talking about 2 different things.

 

[DowntownBooster]

Not a fan of the commercialization of NHL arena's it was better in the good old days when every Arena had great names and was unique instead of being named after corporate entities.

The Leafs Air Canada Centre is also being changed to "Scotiabank Arena" ...lame.

I agree with you XK. I preferred names like Maple Leaf Gardens, Chicago Stadium, etc. I guess Madison Square Garden in New York is the last holdout from getting a corporate name.

 

[LadyStanley]

I agree with you XK. I preferred names like Maple Leaf Gardens, Chicago Stadium, etc. I guess Madison Square Garden in New York is the last holdout from getting a corporate name.

Ummm, that's the corporation's name. Self titled.

 

[Gnashville]

So do they draft a Picard or Kirk?

 

[aqib]

Had the Rams stayed in St Louis, wasn't Enterprise going to sponsor the new stadium?

It was going to be National Car Rental Field. Enterprise owns National.

 

[Peiskos]

Ummm, that's the corporation's name. Self titled.

Isn't Madison Square Garden named after Madison Square? a public square in NYC by the intersection of Fifth Avenue and Broadway at 23rd street? it also mentions on wiki that the arena was named after James Madison, the 4th president of the US.

 

[DowntownBooster]

Isn't Madison Square Garden named after Madison Square? a public square in NYC by the intersection of Fifth Avenue and Broadway at 23rd street? it also mentions on wiki that the arena was named after James Madison, the 4th president of the US.

That's what I thought as well. LadyStanley appears to believe it's named after a corporation.

 

[LeHab]

I know that, its besides the point. I was just voicing my displeasure at the new name which is inherently worse than Air Canada Centre, or ACC which everyone refers to it as. Meh whatever, I don't know about the city of St. Louis but locals in Toronto tend to continue calling it the old name for a long time afterwards, for example you'll still hear people say "take me to the Skydome" when giving orders to a cab driver instead of Rogers Centre when going to Blue Jays games.

I was talking about two things, how I don't like how every NHL building seems to be named after a corporate entity this days and also that I dislike the new name for the Leafs arena, I was talking about 2 different things.

We may not like it but when Scotiabank is paying $800M CDN over 20 years for naming rights , hard to say no from a business point of view. You could get your own NHL franchise for that amount.

 

[aqib]

That's what I thought as well. LadyStanley appears to believe it's named after a corporation.

The Corporation is named after the arena. The current arena is the 4th Madison Square Garden. The first 2 were both adjacent to Madison Square which is bound by 5th avenue/broadway on the west side and Madison Avenue on the east and 23rd and 26th street on the south and north sides.