Doesn't the NFL use Madden once in a while to 'predict games'? Why doesn't the NHL use EA or 2K to do the same. It would be great if, before the Cup finals started, they showed a video montage of Bob MacKenzie and McGuire play a 7 game series on the Xbox. Or even if TSN created a 'TSN team' and a 'Sportsnet' team and then have them faceoff. And every year there's the Madden challenge that does get some pub. Why not have the Video Stanley Cup finals with a grand prize of two tickets and an all expenses paid trip to Game 1 of the Finals? I've always liked playing baseball but I couldn't be bothered to follow MLB. But ever since I bought EA's MVP2005 I can't get enough. I listen to games on the radio, check stats and boxscores and watch Tiger games whenever I get the chance. Surely EA or 2K could do the same to other people out there. Aren't there more gamers out there than fans? This is an untapped pool of fanbase the NHL doesn't even try to go out and get. I know this dead horse has been beaten to it's 2nd death but the NHL is pathetic with their promotions. This idea seems so basic.