NHL Marketing plan to include players

Discussion in 'The Business of Hockey' started by Alan Jackson, Mar 17, 2006.

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  1. Alan Jackson

    Alan Jackson Registered User

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    http://www.sportsnet.ca/hockey/article.jsp?content=20060317_161736_5236

    "Starting next season NHL players will be serving double-duty as players and marketing execs.

    Sportsnet.ca -- A group of NHL team presidents gathered in New York on Thursday to discuss the league's business initiatives moving forward. Of the topics discussed, marketing was given a great deal of attention.

    As early as next season NHL players will have direct input into how the game is marketed, and for that matter, whose names and faces are attached to future campaigns.

    Sources tell Sportsnet each team will provide at least one player to act as a business representative to work in conjunction with the NHLPA and the NHL on all revenue generating initiatives."
     
  2. mr gib

    mr gib Registered User

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    bout time - thats the only thing missing from the ads now - the players -
    although i will say nike canada's spot's are awesome - martin st. louis etc
     

  3. Wow. What a radical approach.
    Gotta love the NHL's ballsy marketing department.
     
  4. StickShift

    StickShift Registered User

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  5. 19nazzy

    19nazzy Registered User

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    Good thing they didn't get Bertuzzi to do that. He'd fail miserably.
     
  6. cassius

    cassius Registered User

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  7. Dolemite

    Dolemite The one...the only... Sponsor

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    Holy Crap. Shorty and Tom on CKNW weren't kidding, Linden has lost a TON of weight.

    Get that boy a case of Twinkees and a steady supply of Tim Horton's Doughnuts.
     
    Last edited: Mar 19, 2006
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