The issue should be about education. Education first period. Colleges were built so that students can learn at a higher level and not to enter the NBA or NFL.
Somewhere along the line that got lost. These colleges could care less about education and College Sports is now just big business.
Big business where the ones selling the tickets are grossly uncompensated.
There is no level playing field and never was that is why we continuously see the same programs in the rankings year after year. The colleges with the most high profile coaches get the best players. The colleges with the best facilities, best fields, winnigest programs, biggest endorsement deals and best TV contracts get the best players. And of course the teams that continually bribe players.
They're not mutually exclusive things. (And in many cases, sports INCREASES the academic standards of the University -- for example, Gonzaga).
Should colleges care about education and spend to fund the best educational policies that exist? Of course.
But the money that athletics spends is mostly created by athletics. It's not a case of "Supply of University dollars" are being wasted on athletics." College Athletics spends large amounts of money because the DEMAND for the product exists, enabling these athletic departments to operate that way.
And all those things you mention about the playing field not being level proves it:
Who are the teams always in the polls? BCS teams, from the "Power Conferences." They didn't get that way by saying "Screw academics, sports is all that matters." There’s 60 AAU members and 32 are BCS schools. Like Duke, and Stanford, and Michigan, Florida, etc.
They have the elaborate facilities, the high paid coaches, the high athletics budgets... because TV Networks and Shoe Companies want to showcase their sports.
Kids at school wanted to play sports in their spare time. They organized teams and played other schools. Alums were really interested in "My school can beat your school." Rules were put in place to prevent schools from bringing in ringers. They had to be academically eligible, actual full-time students (those standards are higher than the student-body as a whole, by the way. You CAN graduate from college with a D+ average. You can't play NCAA sports with a D+ average)....
And the general public loved it so much they followed it immensely, bought tickets, and TV wanted to put the games on. Shoe companies wanted to outfit the teams. You can't roll that back because the nation isn't going to stop caring about their alma mater and sports. Period.
Colleges have athletics departments because the interest is so high, you can make revenue. And you use that revenue to spread the publicity, which is good for the school. And it also gives kids a free education, which is excellent compensation for them.
All the shadiness in BCS -- is basically limited to the BCS, not the other 278 Division I schools -- is because the dollar amounts got so high. No one would have any problems with the NCAA system if the 1984 lawsuit between schools and the NCAA over TV rights didn't give billions of dollars to seven of the 32 conferences. If all the TV money was split 353 ways, the budgets would be under control, the playing field would be level and no one would up in arms.
But people ONLY see the schools from the BCS on TV, and they think all of NCAA sports is that. It's not.