Discussion in 'The Business of Hockey' started by triggrman, Apr 14, 2007.
Oh my God, this is just too rich.
WTVF-5 Program Director?
Okay, this was getting confusing... but I think I just figured it out. The local Nashville CBS station reports the following set of numbers per The Leaf Chronicle:
... but the Tennessean report is for all markets I presumed -- ?? -- until the paper mentions it was on Fox? I am guessing the Nielsen numbers are for the Versus audience, but the other number is for the local audience.
NOW before anyone gets all offensive or defensive... can somebody make sense out of these two reports?
our game wasn't on versus, was it? Locally, the FSN broadcast got a 3.1
What is WTVF? Is that the local Fox station then? I'm trying to figure out why the Nielsen numbers are so different from the locally reported numbers by the program director (if that is the same station)?
The Fox stations retain their coverage rights for the home market, while Versus shows the game outside your viewing area.
that's channel 5, our local CBS affiliate. it wasn't on that channel i dont believe.
Since when does CBS show our hockey games. Of course the game wasn't on the channel; you are a Nashville fan right?
The 3.1 is "for households with cable television," while the 1.4 has no such qualifier. So neither contradicts the other.
The Nashville game was not on Versus. It was only shown locally.
Maybe the first one is just the metro area? Though they both give similar numbers for last year's game 1. So it's most likely an error. I'd trust the second source more.
Keep the discussion on topic - which means not discussing how another source may/may not be valid because of who posted it.
I'd take the word of the folks from Nielsen Media before I would a local news director that has nothing to do with the game coverage.
The guy cited was a program director for [apparently] the CBS affiliate. I think his job requires that he know what the ratings are...since he directs the programming and probably has some say in advertising rates, etc. I think 'weary' is correct in saying that the two data points do not necessarily contradict each other.
I dunno, if they do not contradict each other then would that not mean that less than half of TV households have cable? I do not think that is true.
I searched to no avail, can anybody tell me if they have
-Comprehensive NHL local ratings for every US team this season
-For last season
-At the minimum the Bruins, Rangers, Pens, Flyers, and Caps?
I'd really be curious for a longitudal look for the last 5 years in those markets.
I'd be interested in seeing such data also. The best I've been able to find for local US TV ratings in general was included in the following which I posted earlier in the NHL TV ratings and revenuws thread:
According to the linked aricle, the regional sports networks ("RSNs") in the USA owned by FSN (the RSN for the majority of US-based NHL teams), Comcast (the RSN for 3 NHL teams) and Rainbow Media (includes FSN New York/MSG Network, FSN Bay Area; the RSN for 4 NHL teams) averaged a rating for NHL games in their local markets of 0.78 or less than 1% of the TV households. Further, the trend in ratings is down, falling on average 18% over last season figures.
"...the NHL is having trouble scoring locally. According to Nielsen, regional sports networks owned by FSN, Comcast and Rainbow Media suffered an average 18% drop in ratings in their respective markets -- to a 0.78 from a 0.95 in 2005-06 -through Jan. 21."
I've been trying to find comprehensive local ratings for years and have never been able to find anything NHL specific. However, there is an old John Bucci article which shows the 2002 Olympics ratings breakdown of the 21 NHL markets, plus 4 potential expansion markets:
Gold Medal Game Ratings
01 Denver 23.8/46
02 Detroit 23.5/39
03 Minneapolis 19.2/39
04 Boston 19.1/37
05 Philadelphia 18.5/31
06 Phoenix 17.7/36
07 Pittsburgh 17.5/33
08 Columbus 16.0/27
09 Portland 15.9/37
10 Buffalo 15.6/30
11 Chicago 15.1/31
12 Hartford 14.6/29
13 Seattle 14.4/34
14 New York 14.4/29
15 Dallas 14.4/28
16 St. Louis 13.8/29
17 Washington 12.8/27
18 Tampa 12.2/24
19 San Francisco 10.6/32
20 Nashville 10.5/18
21 Los Angeles 09.9/25
22 Atlanta 09.7/19
23 Houston 08.9/18
24 Miami 07.6/16
25 Raleigh 05.8/10
All Games Ratings
01 Denver 10.8/23
02 Detroit 10.5/21
03 St. Louis 08.8/20
04 Columbus 08.6/18
05 Phoenix 08.4/18
06 Portland 08.1/23
07 Minneapolis 08.1/21
08 Boston 08.1/19
09 Tampa 08.0/17
10 Pittsburgh 07.9/17
11 Philadelphia 07.8/16
12 Chicago 07.6/16
13 Seattle 07.5/20
14 Dallas 07.3/15
15 Washington 07.1/17
16 Buffalo 06.9/15
17 New York 06.9/14
18 Hartford 06.8/16
19 Nashville 06.6/13
20 San Francisco 06.1/18
21 Los Angeles 05.8/15
22 Atlanta 05.3/11
23 Houston 05.2/11
24 Miami 03.7/08
25 Raleigh 03.6/08
Of course these ratings won't automatically equate to what NHL games get, but it may be a decent indicator of potential ratings, and how markets rate relative to each other.
It's interesting to see:
1) The strength of Portland; even Seattle has decent numbers
2) The strength of Columbus
3) The potential of Phoenix (Bucci thinks the ratings are skewed because of Gretzky - if that's true, what would a great team do?)
4) The weakness of NY - pound for pound the worst of the northern NHL cities. 3 of the 4 non-NHL markets got better gold medal ratings than NYC.