What if
Participation is 100% volunteer basis.
And the participants do some kind of cheesy over the top marketing campaign.
And we acknowledge that the event's sole purpose is to entertain and not even attempt in the slightest to be a "legitimate" hockey game.
And each participant receives a bonus check afterwards the amount of which is tied to a fan vote.
And maybe the best entertainers even get cheesy prizes in a cheesy awards ceremony.
Think of the showmanship in terms of pro wrestling.
Basically embrace the silliness and don't pretend it's supposed to be competitive hockey in any sense. Only competitive entertainment wise. If you make the fans laugh, you win.
Like, from previous performances, Ovechkin and Price [is it Price I'm thinking of?] are the people to aspire to.
For example, i want to see an unknown 4th liner wearing an obviously fake McDavid jersey (the name and number written in with crayons) attempt a sweet move and fail hilariously.