I don’t feel that the billboard campaign is about boycotting the games. Far from it. By still attending the games, sure you’re putting money in the owner’s pocket, which also keeps the payroll of our players going. I don’t hear the billboard campaign calling out fans to not attend games.
The campaign website specifically states that as part of the campaign they will no longer support Eugene Melnyk.
"In a matter of hours, the Ottawa fan community made its voice heard loud and clear. We will no longer be disrespected. We will no longer be taken for granted. We will no longer support an owner who does not support us."
What I am pointing out is, it seems contradicting for the same site to encourage people to continue to attend games (Via taking pictures of their MelnykOut signs at games) while claiming the goal is to no longer support Melnyk. Going to games and giving Melnyk your money for his product is supporting him. It's a contradiction.
"Our goal is to start a conversation among fans, media, businesses, and local leadership to help rescue the Ottawa Senators from an owner who has lost the vision or passion to be the caretaker of our beloved hockey team."
Further conversation will not do shit, action needs to be taken if they want change. There has been plenty of conversation prior to this among fans both hardcore and casual. I don't begrudge the MelnykOut campaign, their heart is in the right place, but this is a wasted opportunity. There needs to be actual direct goals, and actual direct means of accomplishing those goals.
An example of an actual mission statement that could be followed, and would have a clear path to initiating change....
-We as fans will no longer support the Ottawa Senators, the NHL, or any sponsors associated with the Senators or the NHL until Melnyk is no longer associated with the Ottawa Senators.
Here is a list of the NHL/Ottawa Senators Sponsors (Along with physical and digital addresses for letter writing campaigns).
Then, the fans organize and initiate campaigns to that goal via contacting sponsors, dropping their cable+satellite packages to hurt Rogers+Bell who both have lucrative stakes in the Senators via Rogers national NHL and Bell's regional (TSN) contract.
Melnyk isn't selling. His feelings won't be hurt by some cute banners. Knowing the personality type this guy exudes, it'll probably have the opposite effect. The only way this guy is getting out is if he is forced out. If that is the actual campaigns goal, they have actually WORK to engage the fans involved in the campaign to not only boycott but also write to (and social media or whatever people do these days) the NHL's and Senators major sponsors.
Yes, the scope would be ambitious, and it would require people to do actual work and make sacrifices to pull it off....but that's why it wouldn't be slacktivism which is what this campaign is bordering on. I am sure the people who have contributed to this and are behind it have their heart in the right place, but I think the way it is going now, they are wasting their time.