If he was a CEO of any reputable company he would of been canned a long long time ago. He has no sense of how important the game is to the hockey fan. They lost their ESPN spot and for them to pull an .07 for the all-star game is an absolute disgrace.
He has no respect for the legends and history of the game and he has no desire to learn it. He is not a leader just a puppet for the 8 heavy handed owners. The schedule is atrocious....rivalries are created during playoff series...not during the season.
He can't be fired soon enough....the wake of his carnage will be felt for many years to come.
Actually, and unfortunately for many, your argument works in reverse.
If the CEO of Ford Motor Co. insisted on living in the past, putting out Crown Victorias and variants thereof with inefficient push rod engines with lousy gas mileage that only a cop or cabbie could love, and insisted on honouring the the traditions of the company while Toyota leaves him in the dust, he'll be fired.
Had Bettman tried to get the league to withdraw into itself, to appeal to only the converted hockey zealot like some indie music label, then he'd have been fired long ago as owners watched their expenses skyrocket disproportionate to their revenues. Their employees would be commanding big-four salaries even though hockey wasn't a big-four sport any more, as some owners were able to subsidize their teams through the sales of pizzas and skew the labour market.
Had he not at least attempted to speed up the game by insisting that rules that were already in the book be called, players and coaches would continue to devolve the game into sixty minutes of water skiing and stick sharing. The importance of a skating star would be diminished to the point where skill took a back seat to size, and fans continued to turn off a game in which stars were forced to play like linebackers.
During his tenure, he has struck national television deals in the US which rewarded the owners, but which did not reward the networks, given the localized nature of the sport. Networks, not being complete idiots, decided to stop losing money on the NHL.
Bettman has made mistakes, and he's had some successes, like any CEO. The bottom line is, however, that he has increased revenues for his shareholders, and his product hasn't stood still. If you think CEOs are fired for such transgressions, we'll have to agree to disagree.