What I find interesting is they wanted to make the name of the arena as bland as possible to focus on the sponsor.
How the home of the Maple Leafs and Raptors got its new name - Sportsnet.ca
MLSE and Scotiabank considered a handful of new names, including Scotiabank Gardens, which would’ve been a nod to downtown’s historic Maple Leaf Gardens, now part Loblaws grocery store, part Ryerson University athletic facility.
"In Toronto, the Gardens is a bit of hallowed ground," said Doig, who reminded that MLG never had corporate sponsorship. "Part of the city would’ve said, ‘You dirty bastards.’ "
The parties were also concerned that "Scotiabank Gardens" would get abbreviated in conversation to "The Gardens," the way Boston’s TD Garden is "The Garden."
Invoking the spirit of epic boxing matches and historic bullfights, Doig says, "Big things happen in arenas."
Hopkinson likes how uninteresting "Scotiabank Arena" sounds. That’s intentional, to make the sponsor the default slang.
How the home of the Maple Leafs and Raptors got its new name - Sportsnet.ca
MLSE and Scotiabank considered a handful of new names, including Scotiabank Gardens, which would’ve been a nod to downtown’s historic Maple Leaf Gardens, now part Loblaws grocery store, part Ryerson University athletic facility.
"In Toronto, the Gardens is a bit of hallowed ground," said Doig, who reminded that MLG never had corporate sponsorship. "Part of the city would’ve said, ‘You dirty bastards.’ "
The parties were also concerned that "Scotiabank Gardens" would get abbreviated in conversation to "The Gardens," the way Boston’s TD Garden is "The Garden."
Invoking the spirit of epic boxing matches and historic bullfights, Doig says, "Big things happen in arenas."
Hopkinson likes how uninteresting "Scotiabank Arena" sounds. That’s intentional, to make the sponsor the default slang.