If I knew how to, I'd amend the OP title to read, 'How the Canucks (and other teams) might deal with the media.
I'm sure every front office differs in one way or another.
It's not a hockey article, but many quotes are relevant to how Jim Benning and Trevor Linden handle (or don't, depending on your perspective) the media and communicating with the team's fanbase.
It's an interesting and informative piece with Toronto Blue Jays president Mark Shapiro.
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