alright this is may sound a bit off the wall. but how about the nhl advertise in rap videos. just follow me on this.... Hip hop apparel is largely based on sports teams, specifically basketball, baseball, and of course football. But i have yet to see a snoop or ludacris video where they're wearing hockey jerseys. I see the A's, Raiders, lakers but no sharks or rangers (and on a side note, the maple leafs might want to add a few more leaves to their logo, that might attract more people). So i say lets have the NHL heads throw some money to have hip hop artists wear hockey jerseys in their videos, thats the best advertisement you can get. Just imagine people open up the inlay card of big boi's new album and bam! they see him wearing a thrashers jersey. Lets face it the NHL's 'We Believe In Hockey' thing is mind numbingly ******ed, and all that sun tzu hockey warrior stuff....i mean come on! its pathetic. So why not use more subtle approaches to advertisement? oh and by the way, from now on i think jaromir jagr should wear an 8 inch clock medallion around his neck and refer to himself as "Jaar-OOO Jaar", it sounds a lot cooler.