Jacobs is a stupid clown, always was, always will be. He's one of the small group of guys that have run the league for ages with the Count, putting it in horrible southern markets, hoping to get a big US deal and it will never happen. Vegas may succeed but it's a big exception.
Something like the UFC has grown so much cause they go where the interest in their product is the biggest. NHL artificially tries to create markets out of thin air like it's a sci-fi movie. They wonder after that why after an early spike, the interest dies down in places. Because the grass root interest is not there. If you put a team in Quebec, not only you get a healthy market but the surge of hockey players in the Province would be enormous. That's more players for the NHL.