Can someone explain the constant focus on expanding the exposure of the NHL in the States and elsewhere. Is it's very existence at stake if it stays as a niche sport? As a hockey fan in Canada, I could care less if it never expands again or even if it retracts a few teams, it will still be huge in Canada and popular in most of the current US cities who have teams. I imagine we would still see the same level of play if the boys were only making $100,000 a year. Thoughts?