LadyStanley
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Knights’ merchandise sales prove golden, outpacing rest of NHL
Sounds like VGK definitely holding it's own WRT generating central revenue.
The expansion club, now starting the first round of the Stanley Cup playoffs against the Los Angeles Kings, leads the league this season for merchandise sales through online retailer Fanatics’ network, which includes the NHL’s and Golden Knights’ official shopping websites.
Fanatics spokesman Brandon Williams declined to give comparisons to other teams or the Knights’ total sales revenue. But he said that Knights merchandise sales rose 80 percent in the past two weeks compared with the prior two weeks, and that Fanatics has sold Knights gear to buyers in nearly 90 countries since the start of the season.
“It’s really safe to assume that we’ve never seen this kind of response” to an expansion team, said Jack Boyle, co-president of Fanatics’ North America retail sales.
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Knights chief marketing officer Brian Killingsworth, who previously worked for NFL and Major League Baseball teams, said on Wednesday that he’s “never seen a market get behind a team like this one.”
Southern Nevadans “had a hunger for a major professional sports team,” but the Knights’ on-ice success has had “a huge effect” on sales of jerseys, shirts, hats and other merchandise.
Sounds like VGK definitely holding it's own WRT generating central revenue.