Goalies as Billboards???

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Timmy

Registered User
Feb 2, 2005
10,691
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futurcorerock said:
You've got to be kidding.

North America isn't the center of the universe. Infact, China accounts for 1/6 of the population.

Soccer popularity owns ALL


However, the NHL operates in, and derives its primary revenue from, North America. Therefore, its competition is not soccer, it is the NFL, MLB, and NBA to name three. If the NHL takes a course that turns off North American fans (which are the only ones, from a revenue standpoint, the owners have to worry about), then they'll take a hit to the wallet.

If the NBA went NASCAR, then the NHL would then legitimately be able to say, "They're doing it, so we can too."

If they're the first out of the box with this form of advertising, however, they risk looking like a joke (in North Amrerica. Europeans would be used to the look, but until they start flying in en masse to buy tickets to games, their acceptance isn't important to the NHL bottom line).

Of course, any league that allows a network to "special effects" its pucks is probably going to be willing to try anything...
 
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