The US not airing the opening ceremony live is sort of doubly stupid because not only will many people have seen it online or heard about it already which will reduce viewership. Also it prevents them from airing any of the events live for Saturday on primetime Fri night coverage. Of course if you notice there are practically no events scheduled today between 8am and noon PyeongChang time because they obviously knew well in advance that NBC would be showing the opening ceremony on tape delay at that time. End result...we won't know but I bet regular event coverage tonight from 8-11 WOULD have gotten better ratings than the delayed ceremony will